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Magazine Article: Advertising techniques in modern advertisements – how women are exploited in advertisements

- Sex used in adverts

Different Perspectives

Ideology – Belief systems

CHEATED BY FALSE ADVERTISING

False beauty in advertising

The Beauty Myth

- The Week Magazine (Column) (Semi Casual)
- Time Magazine (Formal)

2. This advertisement uses the actress Hayden Panettiere to promote the milk product. Because Hayden Panettiere has enough popularity to bring the audiences awareness of this advertisement. Her fans, especially, will pay more attention to read and act upon her messages from this advertisement. Also, the messages from this advertisement mentioned that because Hayden Panettiere drank milk, it helps her to build muscle and to become fitter. While it might be true that drinking milk can help individuals and Hayden to have some results, but drinking milk is surely not the only factor to earn some result.

2. This advertisement uses the actress Hayden Panettiere to promote the milk product. Because Hayden Panettiere has enough popularity to bring the audiences awareness of this advertisement. Her fans, especially, will pay more attention to read and act upon her messages from this advertisement. Also, the messages from this advertisement mentioned that because Hayden Panettiere drank milk, it helps her to build muscle and to become fitter. While it might be true that drinking milk can help individuals and Hayden to have some results, but drinking milk is surely not the only factor to earn some result.

1. Slogans - The slogan "got milk" is a brief and straightforward statement to captivate the audience to remember if they got milk or not.

1. Slogans - The slogan "got milk" is a brief and straightforward statement to captivate the audience to remember if they got milk or not.

3. Beautiful People - Hayden Panettiere can be seen as a very attractive actress. Long, wavy blonde hair, slim red dress she had on - it appeals many individuals to drink milk in order to be just like her. 

3. Beautiful People - Hayden Panettiere can be seen as a very attractive actress. Long, wavy blonde hair, slim red dress she had on - it appeals many individuals to drink milk in order to be just like her. 

- Ad itself is damaging to society
Symbolism - Attractive blonde haired woman, bright red lipstick, light green eyes and her mouth wide open approaching an elongated sandwich - displays sexual suggestions why may be referencing to oral sex.

* This ad was only displayed in Singapore, but yet utilizing the image of an American-like female as a sex symbol - This type of imagery draws the viewer’s attention by suggesting a sexual nature into a society that is known for its strict Government controls over such material

* The implication of this ad suggests a very taboo-like display that asks for a second look - give the consumers the desire to indulge in the ad, hence promoting the sale.

Symbolism - Attractive blonde haired woman, bright red lipstick, light green eyes and her mouth wide open approaching an elongated sandwich - displays sexual suggestions why may be referencing to oral sex.

* This ad was only displayed in Singapore, but yet utilizing the image of an American-like female as a sex symbol - This type of imagery draws the viewer’s attention by suggesting a sexual nature into a society that is known for its strict Government controls over such material

* The implication of this ad suggests a very taboo-like display that asks for a second look - give the consumers the desire to indulge in the ad, hence promoting the sale.

Burger King Ad
Language and Font:
* “It’ll blow your mind away” in big white capital letters contrasted with the dark background - something is splattered on each letter again suggests the sexual nature of this food ad – grabs the consumers attention, combining sexual desire with the feeling of hunger. * Smaller text: describing the...
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