Week 8 Objectives
Upon completion of this lesson, you will be able to:
•Design customer satisfaction evaluation processes and quality assurance measurements. •Evaluate marketing research tools involved in the marketing process. Week 8 Discussion 1 Collapse
“Customer Evaluations" Please respond to the following:
•Yelp and Facebook are among the many growing social media sites allowing customers to give feedback about products, services, and experiences. This method allows for a passive approach to a problem or bad experience. For example, if someone had to wait 10 minutes in line for a latte, there may be no way for the barista to know this person waited this long or is disgruntled by the long wait. Design a process in which a small business can ensure customers are satisfied so that they do not quickly take a passive approach to merely complain to a large audience without first making someone at the business aware that a problem exists.
•We see surveys on all kinds of store receipts allowing consumers to give feedback in exchange for being entered into a drawing for a prize. Evaluate the purpose and usefulness of these surveys. Consider all stakeholders in your answer.
Week 8 Discussion 2 Collapse
“Marketing Research " Please respond to the following:
•Of the marketing research tools identified in the textbook, evaluate those that would be most appropriate for a small business. http://www.studymode.com/essays/Market-Research-Tools-Paper-1007716.html (2012, 05). Market Research Tools Paper. StudyMode.com. Retrieved 05, 2012, from http://www.studymode.com/essays/Market-Research-Tools-Paper-1007716.html
•When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.
http://www.nfib.com/business-resources/business-resources-item?cmsid=55790 http://marketing.about.com/od/advertising/tp/marketmistakes.htm Assignment 4: IMC and Customer...