Week 1

Topics: Krispy Kreme, Dunkin' Donuts, Doughnut Pages: 2 (459 words) Published: October 28, 2012
Select one of the companies below and conduct some basic research.  State what you believe is the distinctive competence and core competence of your selected company.  Give an example of how the values and mission statement help to shape planning.  Also give some internal and external factors that may influence the business in the future and explain how they will influence the business.  Respond substantively to two other learners.

1.Dunkin' Donuts

Dunkin Donuts core and distinctive competence is the ability to market and sell baked goods and coffee. The Dunkin Donuts mission statement is“Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete.” (www.samples-help.org) Based on the mission statement step one of the planning process is import ant. The company will evaluate the company's internal and external environment before allocating a franchise to a metropolitan market. It also seems that the growth strategy that Dunkin' Donuts is Rapid growth. The company has "over 2,600 stores in 30 countries outside of the U.S". (www.dunkindonuts.com) The company, like the Red Bull company began in their home country and expended worldwide to attempt to capitalize on small market and gain the majority of the market share.

Some internal factors Dunkin' Donuts should consider are the franchisees. The company will have to deal with different owner running operations at individual stores differently. This can show a lack of continuity between stores. Some of the other internal factors that could affect business production, quality control, and sales. The company is in the business of selling perishable good made from perishable goods. Overproduction affects business in that the shelf-life of the product is short. If the the produced product is not sold, the company takes a l lost. If there is overproduction over time the quality of the...
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