Web Swot Analysis (Not Mine)

SWOT & TOWS
Analysis
Shahzad Trading & Consulting FZE, KSA Office
: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: [phone],
Fax: [phone]. UAE Office
: P.O. Box 41865, Sharjah, UAE, Tel: [phone]
Mobile: [phone], Email: [e-mail] , Web: www.shahzadtc.com Page: 2 of 11
Table of Contents
SWOT & TOWS ANALYSIS
TABLE OF CONTENTS 1
TABLE OF CONTENTS 2
UNDERSTANDING SWOT ANALYSIS
3
W
HY USE THE TOOL
?
3
H
OW TO USE TOOL
:
3
S
TRENGTHS
:
3
W
EAKNESSES
:
3
O
PPORTUNITIES
:
3
T
HREATS
:
3
E
XAMPLE
:
4
S
TRENGTHS
:
4
W
EAKNESSES
:
4
O
PPORTUNITIES
:
4
T
HREATS
:
4
K
EY POINTS
:
4
C
ASE
S
TUDY
-SWOT
A
NALYSIS
W
AL
-M
ART
5
S
TRENGTHS
5
W
EAKNESSES
5
O
PPORTUNITIES
5
T
HREATS
5
C
ASE
S
TUDY
-SWOT
A
NALYSIS
S
TARBUCKS
6
S
TRENGTHS
6
W
EAKNESSES
6
O
PPORTUNITIES
6
T
HREATS
6
C
ASE
S
TUDY
-
SWOT
A
NALYSIS
AT&T
7
UNDERSTANDING TOWS MATRIX
8
W
HY USE THE TOOL
?
8
H
OW TO USE TOOL
:
8
S
TRENGTHS
/O
PPORTUNITIES
:
8
S
TRENGTH
/T
HREATS
:
8
W
EAKNESSES
/O
PPORTUNITIES
:
8
W
EAKNESSES
/T
HREATS
:
8
C
ASE
S
TUDY
-
A
PPLICATION OF THE
TOWS
M
ATRIX TO
V
OLKSWAGEN
9
W
EAKNESSES AND
T
HREATS
(WT)
9
W
EAKNESSES AND
O
PPORTUNITIES
(WO)
9
S
TRENGTHS AND
T
HREATS
(ST)
9
S
TRENGTHS AND
O
PPORTUNITIES
(SO)
10
Shahzad Trading & Consulting FZE, KSA Office
: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: [phone],
Fax: [phone]. UAE Office
: P.O. Box 41865, Sharjah, UAE, Tel: [phone]
Mobile: [phone], Email: [e-mail] , Web: www.shahzadtc.com Page: 3 of 11
Understanding SWOT Analysis
Why use the tool?
SWOT Analysis is an effective way of iden tifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face.
How to use tool:
To carry out a SWOT Analysis, write down answers to the following