Web Swot Analysis (Not Mine)

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SWOT & TOWS
Analysis
Shahzad Trading & Consulting FZE, KSA Office
: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: +966 (1) 2050094, Fax: +966 (1) 2050081. UAE Office
: P.O. Box 41865, Sharjah, UAE, Tel: +971 (50) 8603406
Mobile: +966 (56) 5103286, Email:
md@shahzadtc.com
, Web:
www.shahzadtc.com
Page: 2 of 11
Table of Contents
SWOT & TOWS ANALYSIS
TABLE OF CONTENTS 1
TABLE OF CONTENTS 2
UNDERSTANDING SWOT ANALYSIS
3
W
HY USE THE TOOL
?
3
H
OW TO USE TOOL
:
3
S
TRENGTHS
:
3
W
EAKNESSES
:
3
O
PPORTUNITIES
:
3
T
HREATS
:
3
E
XAMPLE
:
4
S
TRENGTHS
:
4
W
EAKNESSES
:
4
O
PPORTUNITIES
:
4
T
HREATS
:
4
K
EY POINTS
:
4
C
ASE
S
TUDY
-SWOT
A
NALYSIS
W
AL
-M
ART
5
S
TRENGTHS
5
W
EAKNESSES
5
O
PPORTUNITIES
5
T
HREATS
5
C
ASE
S
TUDY
-SWOT
A
NALYSIS
S
TARBUCKS
6
S
TRENGTHS
6
W
EAKNESSES
6
O
PPORTUNITIES
6
T
HREATS
6
C
ASE
S
TUDY
-
SWOT
A
NALYSIS
AT&T
7
UNDERSTANDING TOWS MATRIX
8
W
HY USE THE TOOL
?
8
H
OW TO USE TOOL
:
8
S
TRENGTHS
/O
PPORTUNITIES
:
8
S
TRENGTH
/T
HREATS
:
8
W
EAKNESSES
/O
PPORTUNITIES
:
8
W
EAKNESSES
/T
HREATS
:
8
C
ASE
S
TUDY
-
A
PPLICATION OF THE
TOWS
M
ATRIX TO
V
OLKSWAGEN
9
W
EAKNESSES AND
T
HREATS
(WT)
9
W
EAKNESSES AND
O
PPORTUNITIES
(WO)
9
S
TRENGTHS AND
T
HREATS
(ST)
9
S
TRENGTHS AND
O
PPORTUNITIES
(SO)
10
Shahzad Trading & Consulting FZE, KSA Office
: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: +966 (1) 2050094, Fax: +966 (1) 2050081. UAE Office
: P.O. Box 41865, Sharjah, UAE, Tel: +971 (50) 8603406
Mobile: +966 (56) 5103286, Email:
md@shahzadtc.com
, Web:
www.shahzadtc.com
Page: 3 of 11
Understanding SWOT Analysis
Why use the tool?
SWOT Analysis is an effective way of iden
tifying your Strengths and Weaknesses, and of
examining the Opportunities and Threats you face.
How to use tool:
To carry out a SWOT Analysis, write down
answers to the following questions. Where
appropriate, use similar questions:
Strengths:

What advantages do you have?

What do you do well?

What relevant resources do you have access to?

What do other people see as your strengths?
Consider this from your own point of view and fr
om the point of view of the people you deal
with. Don't be modest. Be realistic. If you are
having any difficulty with this, try writing down
a list of your characteristics. Some of these will hopefully be strengths! In looking at your strengths, think about them in
relation to your competitors - for example, if
all your competitors provide high quality produc
ts, then a high quality production process is
not strength in the market, it is a necessity.
Weaknesses:

What could you improve?

What do you do badly?

What should you avoid?
Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you do not see? Are your comp
etitors doing any better than you? It is best
to be realistic now, and face any unpleasant truths as soon as possible. Opportunities:

Where are the good opportunities facing you?

What are the interesting trends you are aware of?
Useful opportunities can come from such things as:

Changes in technology and markets on both a broad and narrow scale •
Changes in government policy related to your field

Changes in social patterns, population
profiles, lifestyle changes, etc.

Local Events
A useful approach to looking at opportunities is
to look at your strengths and ask yourself
whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them. Threats:

What obstacles do you face?

What is your competition doing?

Are the required specifications for your job, products or services changing? •
Is changing technology threatening your position?

Do you have bad debt or
cash-flow problems?
•...
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