A vision statement represents the overall goal or purpose of the organization and is described with a global or high level order of words. The statement should be original and peculiar to the organization written in concise terms that are both attractive yet realistic. These statements represents the ideal state of affairs, identifying the future position of the business that the staff are committed to. As for the Walt Disney Company, the vision statement is “ To Make People Happy”. Note that the statement is concise yet broad in its intent. Some might argue that the vision is too broad in nature and difficult if not impossible to measure. Never the less, it represents the global direction of that company, in this case the Walt Disney Company.
The mission statement consists of those actions that allow the organization to achieve its vision. The mission statement for the Walt Disney Company is “ To be the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
COMPONENTS OF MISSION STATEMENT
Creativity and innovation. This is the basic belief of the company. They believe that with this two values, the company can go futher and improve through time. The company perceived creativity and innovation as the vital elements in conducting their businesses. 2. Self concept
Walt Disney Company is a well known for its products i.e the entertainment. One of their goal is to give the most memorable experience to their customers through their movies, consumer products and also their park and resorts. It is Walt Disney Company concerns to deliver a quality and good example to the viewers and users of their products in achieving their aim of giving positive effects to the world. 3. Concern for...