Wal-Marts Organizational Structure
In 1962, in Roger, Arkansas, Sam Walton had this brilliant idea that American consumers needed a different type of store so he opened Wal-Mart on the other hand in the same year, Dayton Hudson corporation opened “The first Target store in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites.” (Target.com) Organizational Structure is a way that an organization arranges people and jobs so that it can be executed and its goals and objectives can be met. Wal-Mart was constructed into a three product divisional structure. The successful world retailer’s business categories include Wal-Mart Stores, Sam's Club, and International stores. Wal-Mart was built on three beliefs such as great customer service, striving for excellence, and respecting other individual. Like Wal-Mart, Target also strives on customer satisfaction. Targets objective is to make themselves the preferred shopping destination for their guests by giving them vale, innovation, and an outstanding experience. (Target, 2010)
Wal-Mart and Target, being the two largest retail stores in the U.S., are focused on providing their customers with great products and low prices. Their Organizational structure is vertical; however with the way that it is growing, it is more horizontal due to the fact that it is expanding globally. With Target being vertical as well, they focus the marketing on the middle class while Wal-Mart gets a lower class. Wal-Mart is breaking out into being more global but Target...