Values, Mission and History of Amazon.Com

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  • Topic: Amazon.com, Online shopping, Electronic commerce
  • Pages : 2 (815 words )
  • Download(s) : 90
  • Published : April 1, 2012
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Amazon.com is an American multinational electronic commerce and it’s the world's largest online retailer. It has separate websites for United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, India and China. It also provides a really good service of international shipping for some of its products to reach other countries. “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” This shows how the company works in regard of its customers and always tries to grow in their interest, its customer-friendly policy. Amazon’s mission is to continue to offer quality products and services using the best technology available and at a reasonable price. This results in loyal customers and always maintaining shareholders interest and company profits in mind. They also want to expand geographically (expected to launch its websites in Poland, Netherlands and Sweden), increasing the number of customers and keep improving our main competitive advantage. Putting together hard work and fun they seek to offer the best working environment to their employees, promoting career opportunities, and to increase their responsibility to environment and the society. (pic of Bezos) Jeff Bezos created Amazon.com, Inc. in 1994, and the site went online in 1995. It started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, and toys. Bezos chose the name “Amazon" because it was a place that was "exotic and different" and it was the river he considered the biggest in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile). A goal was to have every product in the alphabet. (picture of the logo “You could say that they sell everything from "A to Z"” + old logos) Internet had just...
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