VALUE CHAIN ANALYSIS OF GRAPE CROP FROM NASIK, MAHARASHTRA
VALUE CHAIN ANALYSIS OF GRAPE CROP FROM NASIK, MAHARASHTRA
Submitted by
Ms. Pallavi Balaso Mane
Roll No. 20, PGDRDM 8th Batch
National Institute of Rural Development & Panchayati Raj, Hyderabad.
Executive Summary
Value chain analysis (VCA) focuses on three key areas: First, the dynamics of information in the value chain, from final consumption through to primary production and input suppliers and back again. Second, the creation and flow of value, in the eyes of the final consumer, at each stage in the value chain. Third, the nature of relationships between the different stakeholders, from input supply to retail.1
Horticulture in India is being emerged as one of the most prominent sources of livelihood for rural people, with 85 percent of land operators being marginal or small (operating less than 5 acres each).2 Area under fruits and vegetable cultivation is increasing constantly due to introduction of new cultivation practices and improved varieties. Grape is one of the important fruit crop grown in India. It is third most widely cultivated fruit after citrus and banana. Grapes (Vitis vinifera) belong to the Vitaceae family. Maharashtra (75.33 percent) is largest producer of grapes in the country3. Grapes are widely consumed as fresh fruit in India. It is also used for producing raisins, wine, juice, juice concentrate, squash, beverages, jams and marmalades. Grapes are highly digestible and have a number of beneficial properties. Cultivation of grapes is known as viticulture. It is worthwhile to understand the prevalent market channels of grapes herein.
This document attempts in understanding various channels supply chain of grapes in Nasik. The document describe in detail about the dynamics and roles of each stakeholder involved in supply chain right from farmer (Producer) to consumer. It also focuses on cost benefit analysis at each level.
It also describes the activity framework of grape crop. It aims at understanding the current practices,
Submitted by
Ms. Pallavi Balaso Mane
Roll No. 20, PGDRDM 8th Batch
National Institute of Rural Development & Panchayati Raj, Hyderabad.
Executive Summary
Value chain analysis (VCA) focuses on three key areas: First, the dynamics of information in the value chain, from final consumption through to primary production and input suppliers and back again. Second, the creation and flow of value, in the eyes of the final consumer, at each stage in the value chain. Third, the nature of relationships between the different stakeholders, from input supply to retail.1
Horticulture in India is being emerged as one of the most prominent sources of livelihood for rural people, with 85 percent of land operators being marginal or small (operating less than 5 acres each).2 Area under fruits and vegetable cultivation is increasing constantly due to introduction of new cultivation practices and improved varieties. Grape is one of the important fruit crop grown in India. It is third most widely cultivated fruit after citrus and banana. Grapes (Vitis vinifera) belong to the Vitaceae family. Maharashtra (75.33 percent) is largest producer of grapes in the country3. Grapes are widely consumed as fresh fruit in India. It is also used for producing raisins, wine, juice, juice concentrate, squash, beverages, jams and marmalades. Grapes are highly digestible and have a number of beneficial properties. Cultivation of grapes is known as viticulture. It is worthwhile to understand the prevalent market channels of grapes herein.
This document attempts in understanding various channels supply chain of grapes in Nasik. The document describe in detail about the dynamics and roles of each stakeholder involved in supply chain right from farmer (Producer) to consumer. It also focuses on cost benefit analysis at each level.
It also describes the activity framework of grape crop. It aims at understanding the current practices,