Uniqlo Swot Analysis

Topics: Kuala Lumpur, Marketing, Strategic management Pages: 2 (367 words) Published: May 27, 2013
UNIQLO SWOT Analysis (Strengths, Weakness, Opportunities, Threats) SWOT Analysis is a useful technique for understanding the Uniqlo strengths and weaknesses, and for identifying both the opportunities open and the threats Uniqlo faces. Used in a business context, a SWOT Analysis helps Uniqlo carve a sustainable niche in its market. STRENGTH| WEAKNESS|

* Currently positioned as Japan No.1 Casual Wear Brand * Available internationally at several countries beyond Asia region * Wide range of products for both male and female * High quality products * Low cost production and management * Consistent productivity and creativity for every new season * Fashionable and essentials * Asian cutting and measurement| * Still being introductory and strange in Malaysia * Current only a few store available within Malaysia * Product variety and launching based on the four seasons * Higher cost due to import tax and currency conversion| OPPORTUNITIES| THREATS|

* Emerging trends in the clothing and apparel markets; companies operating in the global arena are expanding their business activities * Globalization has spurred greater simultaneity in fashion trends around the world; trends spread like wildfire around the world as well as in Malaysia * Establishing of store at Bukit Bintang which is the most vibrant area of capital city, Kuala Lumpur and Setia Alam. * Innovations in information technology have increased the speed with which information travels throughout the world * Economy growth and civilization development are contributing to the high demands of consumer market. * Low-price clothing and apparel are welcomed in Japan, presenting a huge business opportunity| * Difficulty of getting more market share due to competition from those competitors which has established in Malaysia earlier * Lack of brand awareness and popularity due to low availability with only and few stores in Malaysia * Bad responses for certain...
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