Tourism Destination Management

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A Practical Guide to Tourism Destination Management

Copyright © 2007 World Tourism Organization Calle Capitán Haya, 42 28020 Madrid, Spain

A Practical Guide to Tourism Destination Management ISBN: 978-92-844-1243-3

Published and printed by the World Tourism Organization, Madrid, Spain First printing 2007 All rights reserved

The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.

World Tourism Organization Calle Capitán Haya, 42 28020 Madrid, Spain Tel.: (+34) 915 678 100 Fax: (+34) 915 713 733 Website: www.unwto.org Email: omt@unwto.org

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Table of Contents

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Preface ............................................................................................................................. Acknowledgement............................................................................................................ AnIntroductiontoDestinationManagement................................................................. 1.1 DefiningaTourismDestination.................................................................................... . 1.1.1 Introduction.................................................................................................... . 1.1.2 TheBasicElementsoftheTouristDestination................................................. 1.2 DefiningDestinationManagement............................................................................... 1.2.1 TheDestinationManagementOrganisation(DMO).......................................... 1.2.2 WhatisDestinationManagement?.................................................................. 1.2.3 HowDoesDestinationManagementWork?.................................................... 1.2.4 Public/PrivatePartnerships............................................................................. 1.3 WhyManagetheDestination? .................................................................................... . 1.3.1 WhyDoestheDestinationHavetobe“Managed”?......................................... 1.3.2 AdvantagesofManagingaDestination........................................................... 1.4 TourismDestinationManagement:SimilarButDifferenttoOtherIndustries.................. 1.4.1 UniqueFeaturesoftheTourismIndustry......................................................... . 1.4.2 TheImplicationsofBeingUnique...
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