Toronto Sun

Topics: Project management, Deliverable, Project Pages: 3 (752 words) Published: March 20, 2013
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This preliminary project scope statement defines the scope of The Toronto Sun Caribana Parade Project. The project deals with managing a major sponsorship event for the Toronto sun and its presence in the city’s annual caribana parade, on Aug 2, 2008 at 10:00AM. The main challenge is to make the company’s float a success. The Toronto sun earned its place in the parade as the primary media sponsor for the event. Pulling the company’s float from the biggest event in the city would mean gaining valuable marketing exposure. PRODUCT & PROJECT OBJECTIVES

Project objective is to manage Toronto Sun’s involvement at the Caribana Festival before August 2, 2008 (within 40 days) which includes:- * Designing and deployment of a parade float (i.e. Flat Bed Truck, Pieces of Float, and Design) * Hiring of entertainment and production materials.

* Recruitment and management of volunteers, truck drivers and entertainers. * Giveaways (i.e. volunteer Kits, Bright Color Designed T-Shirts, Mardi-Gras Necklaces, Sunscreen, water bottles, snack foods containing Granola Bars & Fruit, Whistles and Assorted Candies. * Decorating the float with advertising banners and other aesthetic elements of parade day tasks on the day of parade. * Cost not to exceed $400 cash in addition to contra advertisements. * Importance to show Toronto Sun’s presence during the festival as a Major Sponsor providing the return on investment and contribution to overall business of Toronto sun.

Product Acceptance Criteria:-
Project MUST be completed by Aug 02, 2008 on Parade Day.
Cost Constraint which includes a budget of $400 only.
Requirement of TRUCK Flat Bed on Aug 01, 2008 before 10:00AM. Safety Waiver Forms for all the participants MUST be signed before 09:30AM on Aug 02, 2008. Driver of Truck should be at the venue at parade day sharp 09:00AM for 8hrs. Sign IN of float by FMC...
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