Tma 2013 Spring Season

Topics: Marketing, Strategic management, Firm Pages: 6 (1630 words) Published: April 24, 2013
Arab Open University
Tutor Marked Assignment (TMA)
Academic Year 2012 - 2013| Semester: Second 2012-2013| Branch: Jordan | Program: Business Studies|
Course Title: An Introduction to Business Studies | Course Code:B120| Student Name: | Student ID: |
Section Number:| Tutor Name: |

Mark details|
Allocated Marks| Questions| Q1| | | | | | Total (100)| | Weight| 100| | | | | | |
| Marks| | | | | | | |
Deduction | Criteria| Presentation(0-4)| Referencing(0-4)| Word Count(0-4)| E-Library(0-4)| Total deduction (0-16)| | Marks| | | | | |
100| Student’s Total Mark (total marks – total deductions)| |

Notes on plagiarism:
A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and
* Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation. * Verbatim copying of material from the Internet, including tables and graphics. * Copying other students’ notes or reports.

* Using paid or unpaid material prepared for the student by individuals or firms. B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university.

Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s work or plagiarized in any other form as specified above.
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Tutor’s Feedback

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Question One.

Segmentation is important for firms, because it’s the decision for the firm of which segments will serve. “Grouping customers according to the differences in their needs and behavior is called segmentation”. (Schaerfer, p.12)

As a consultant in Four Seasons Corporation I will target a niche market, niche market means concentrating on a single segment. The segment I will targeting is the baby segment.
The reasons I depends on of choosing this segments, first, the baby rapidly and continually needs a new clothes, the baby grows up in short period, the company don’t have enough resources and capabilities to target more than one segment to serve, so the baby segment will be able to achieve a high growth regarding for the facilities and resources they have.

Question Two.

Garment production is the most appropriate type of business I think. Being garment production giving a variety of advantages and opportunities in the long run. As a garment production, the firm will be able to extend his business processes regarding the market needs and requirement, the firm will be able to shift the business market target in the future or expand the market segment bases, the firm can control the organization more effectively regarding for his capabilities and resources, the firm can be able to reduce, stop production line or create a new ones in order to respond and adapt the market changes and respond to it. From another hand, the baby garment production is one of the most needed goods in the local and worldwide market. So being a garment production is one of the most beneficial businesses.

Question Three.

From my point of view, I advise the company operations works locally, many reasons I see to choose this strategy, such as, the capital and resources are not enough to expand regionally, the learn curve for the company is in beginning, so the firm and the employees have no enough experience in the market, which means no experience to deal and respond directly for the market requirements and changes, because its cost time, money, expert and technology. The experience they have not giving the chance to compete other firms in the market, which may lead for business failure, focusing on the local market as a first step will give these experiences and makes...
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