The 7c Framework

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The Seven Design Elements of Customer Interface – En Casa Homepage

Context
Our homepage is integrated of Aesthetically design and Functionally design. We emphasis on the look-and-feel of the site because hotel needs heavy visual element, so we use colorful and mostly green theme just like our hotel theme, it gives nature, warm, fun, and comfortable feelings like home (En Casa) and shows green hospitality that we practices. Moreover, our target market is more on leisure travelers, we showed pictures of our luxury resort. Beside the looks, we also emphasis the functionality, we use linking structure and navigation tools which facilitate the users moves through the sites. Like when people go to our website and click on “Our Global Home”, it will take them to the list of all En Casa Hotel and Resorts properties around the world, so they can easily access to there and have a look.

Content
The content of our homepage is offering mix dimension which means we include products, information, and services altogether. We show our rooms types, pictures and then we give information about the rates and facilities, we also put information about our restaurant outlets, spa facilities, meeting & event and all services that we offers into the homepage so people who interested can easily look for our details.

Community
En Casa allows their customer to have a profile with them whereby they can put their information and their preferences when they stay at En Casa and to give a feeling of membership in our group. We also have Facebook and Twitter account whereby people can subscribe to us and have interaction between site users. Our homepage is following Non-interactive Communication type, our site presents static information and only allows unidirectional communication with them.

Customization
En casa has the ability to customize itself to each user. It has two dimension of customization, one is personalization, it means when a person come to En Casa webpage,...
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