Tg Segmentation India

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  • Topic: Camera, Laundry, Home appliances
  • Pages : 26 (2861 words )
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  • Published : February 7, 2013
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THE NEW DEMOGRAPHIC MAP OF INDIA

1

UNDERSTANDING NEW SEC GROUPS

2

Understanding New SEC Groups
New SEC Size % 0.5
1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6

Cum 0.5
2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0

Most Own / Use (60%+)

About Half Use (30 – 60%) Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera

New Adoption (5 – 30%)

A1
A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3

AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup

Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, , Readymade paste

3

Understanding New SEC Groups
New SEC
A1

Size %
0.5

Cum
0.5

Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup

About Half Use (30 – 60%)
Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera

New Adoption (5 – 30%)
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, Readymade paste

A2

1.8

2.3

Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee

Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey

AC, Internet, Water purifier, Microwave, Vacuum cleaner, Printer, Digital camera, Cheese, Soups, Tomato paste

A3 B1 B2 C1 C2 D1 D2 E1 E2 E3

3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6

5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0

4

Understanding New SEC Groups
New SEC
A1

Size %
0.5

Cum
0.5

Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee

About Half Use (30 – 60%)
Flat TV, Large refrigerators, Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey

New Adoption (5 – 30%)
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, Readymade paste AC, Internet, Water purifier, Microwave, Vacuum cleaner, Printer, Digital camera, Cheese, Soups, Tomato paste

A2

1.8

2.3

A3
B1 B2 C1 C2 D1 D2

3.0
4.0 5.1 7.0 7.2 11.4 15.1

5.4
9.4 14.5 21.4 28.7 40.1 55.1

Toilet cleaner, Ghee

Washing machine, DVD, Air cooler, Basmati, Noodles

Car, Computer, Geyser

E1
E2 E3

19.5
15.8 9.6

74.6
90.4 100.0
5

Understanding New SEC Groups
New SEC
A1

Size %
0.5

Cum
0.5

Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee Toilet cleaner, Ghee

About Half Use (30 – 60%)
Flat TV, Large refrigerators, Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey Washing machine, DVD, Air cooler, Basmati, Noodles

New Adoption (5 – 30%)
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, Readymade paste AC, Internet, Water purifier, Microwave, Vacuum cleaner, Printer, Digital camera, Cheese, Soups, Tomato paste Car, Computer, Geyser,

A2

1.8

2.3

A3

3.0

5.4

B1
B2 C1 C2 D1 D2 E1 E2 E3

4.0
5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6

9.4
14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0

Electric iron, 2 wheeler, Refrigerator, Mosquito repellent

Telephone, Kitchen sink, Coffee, Floor cleaners, MFD

Fabric bleaches

6

Understanding New SEC Groups
New SEC
A1

Size %
0.5

Cum
0.5

Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee Toilet cleaner, Ghee Electric iron, 2 wheeler, Refrigerator, Mosquito repellent

About Half Use (30 – 60%)
Flat TV, Large refrigerators, Internet, Microwave, Water...
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