Tg Segmentation India
THE NEW DEMOGRAPHIC MAP OF INDIA
1
UNDERSTANDING NEW SEC GROUPS
2
Understanding New SEC Groups
New SEC Size % 0.5
1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6
Cum 0.5
2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0
Most Own / Use (60%+)
About Half Use (30 – 60%) Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera
New Adoption (5 – 30%)
A1
A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, , Readymade paste
3
Understanding New SEC Groups
New SEC
A1
Size %
0.5
Cum
0.5
Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
About Half Use (30 – 60%)
Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera
New Adoption (5 – 30%)
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, Readymade paste
A2
1.8
2.3
Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee
Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey
AC, Internet, Water purifier, Microwave, Vacuum cleaner, Printer, Digital camera, Cheese, Soups, Tomato paste
A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6
5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0
4
Understanding New SEC Groups
New SEC
A1
Size %
0.5
Cum
0.5
Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee
About Half Use (30 – 60%)
Flat TV, Large refrigerators, Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey
New Adoption (5 – 30%)
Premium car,
1
UNDERSTANDING NEW SEC GROUPS
2
Understanding New SEC Groups
New SEC Size % 0.5
1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6
Cum 0.5
2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0
Most Own / Use (60%+)
About Half Use (30 – 60%) Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera
New Adoption (5 – 30%)
A1
A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, , Readymade paste
3
Understanding New SEC Groups
New SEC
A1
Size %
0.5
Cum
0.5
Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
About Half Use (30 – 60%)
Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera
New Adoption (5 – 30%)
Premium car, LCD / Plasma / projection TV, Electric kettle, Cooking range, Video camera, Readymade paste
A2
1.8
2.3
Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee
Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey
AC, Internet, Water purifier, Microwave, Vacuum cleaner, Printer, Digital camera, Cheese, Soups, Tomato paste
A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6
5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0
4
Understanding New SEC Groups
New SEC
A1
Size %
0.5
Cum
0.5
Most Own / Use (60%+)
AC, Car, Computer, DVD, Geyser, Dining table, MFD, basmati, Noodles, Ketchup
Washing machine, Kitchen sink, Telephone, Floor cleaners, Coffee
About Half Use (30 – 60%)
Flat TV, Large refrigerators, Internet, Microwave, Water purifier, Vacuum cleaner, Digital camera Car, Computer, Still camera, Flat TV, Large refrigerator, Dining table, Ketchup/sauce, Jam, Glucose, Honey
New Adoption (5 – 30%)
Premium car,