Televangelism and the Religious Television Audience

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Evangelism is derived from a Greek word with its literal meaning “good news.” It is commonly related to the missionary work. It is the duty of every evangelical to spread the message of Jesus Christ to the whole ministry. Evangelism can be analyzed in four different stages: missionary operations, the time of Christ, the modern era, and the late 20th century to the present. Evangelism has a global mission in increasing faith in Jesus Christ. In the New Testament, Christ tells his adherents to “go make disciples of all nations.” After the death of Christ, some rendered this passage literally, and evangelism became a Christian mission enterprise soon. (Lakeou, 2005)

Tele means something at a distance and evangelism as already mentioned above refers to the preaching’s of the Christ. Combing the two words means spreading the teachings of Jesus Christ throughout the globe. An evangelical preacher marked the first television outreach in the year 1954. Televangelism, as it became, led to the existence of an “electronic church” that allowed religious devotes and it allowed curious viewers to receive sermons while sitting in their living rooms. Popular televangelists include Pat Robertson, Oral Roberts, (founder of the Christian Broadcasting Network), and Jim and Tammy Faye Bakker (Fore, 1981). Dedicated to the conversion of non evangelist’s televangelists Jerry Falwell and Jimmy Swaggart used their airtime to warn viewers of the evils of American society. There are a number of issues that are covered with the Televangelism in the American society. Issue related to Homosexuality, divorce, financial responsibility and interracial marriage, are all common topics in evangelist programs—as is finances. With regard to funds, viewers are content more often to pay money (Fore, 1984)....
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