Arthur S. Camua Jr.
University of Phoenix
Professor Mr. Jeffrey Gordon
December 13, 2012
Target Corporation is one of America’s biggest corporations according to Fortune 500. Target is a retailer that operates general merchandise and food discount stores. Being one of the biggest and one of the leading retailers in the America, Target enjoys a strong market position to promote market opportunities and adds to their bargaining power. Here are the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of Target Corporation. Strengths
1. Advance technology increased customer preference for Internet shopping. 2. Target Corporation continues to expand by announcing their plan to open more stores in Chicago, Seattle, and Los Angeles. 3. Target Corporation is the second biggest concession retailer in United States. 4. Target Bulls eye logo is recognize by Ninety-seven percent of American consumers. 5. Target is the leading gift card seller than any other retailer in the United States. 6. Target is opening 220 stores in Canada, which is the first international expansion. Weakness
1. Target stores do not sell firearms and tobacco products. 2. Target settled to decrease their transactions on all supplies having polyvinyl chloride. 3. Target Corporation received criticism and controversy from members of the gay and lesbian community for their donations to anti-gay groups. 4. Negative publicity in 2004, when Target decided to block Salvation Army from seeking donations at its stores. 5. Target Corporation does not have the advantage competitively due to higher prices than other retailers do. Opportunities
1. Corporation ranked at number 38 in Fortune 500 as of 2012 (Fortune, 2012). 2. Target ranked number 64 on Corporate Responsibility Magazine list of 100 Best Corporate Citizens (CRM, 2012). 3. Target ranked number 25 on Fortune magazine list of World’s Most Admired Companies (Fortune, 2012). 4. Target received a score of 100 from The Human Rights Campaign on its 2013 Corporate Equality Index (Human, 2012). 5. Target ranked number 30 on DiversityInc magazine list of Top 50 Companies for Diversity (DiversityInc, 2012). 6. Target ranked 28 in America’s Top 50 Organizations for Multicultural Business Opportunities by DiversityBusiness.com (DiversityBusiness, 2012). 7. Target ranked number 22 on Forbes magazine and the Reputation Institute list of America’s Most Reputable Companies (Smith, 2012). 8. Universum ranked Target number 38 on its Ideal Employer List as surveyed by American MBAs, and number 28 as surveyed by American undergraduates (Light, 2012). 9. Target ranked among the 2012 Best Companies for Hourly Workers by Working Mother Media (Working, 2012). 10. The National Conference on Citizenship and Points of Light, in partnership with Bloomberg LP, ranked Target number 16 on the first comprehensive ranking of the Civic 50 (Bloomberg, 2012). 11. Newsweek magazine ranked Target number 85 out of 500 on its U.S. Green Rankings 2012 (Newsweek, 2012). 12. Target scored an 87 B on the 2012 Carbon Disclosure Project S&P 500 Report, an increase over 2011 ranking score of 77 C (Carbon, 2012). 13. Target named to the 2012 Dow Jones Sustainability Index (DJSI) World Index (Dow, 2012). 14. Target named a member of the United States Hispanic Chamber of Commerce 2012 Million Dollar Club for its commitment to supplier diversity and Hispanic Business Enterprises (USHCC, 2012). 15. Target named as one of the World’s Most Ethical Companies by Ethisphere Institute (Ethisphere, 2012). 16. Target named as one of the Top Corporation for Women’s Business Enterprises by The Women’s Business Enterprise National Council (WBENC, 2012). 17. Regaining of overall economy is worthy opportunity for Target Corporation because it will surge requirement for the products. Threats