Swot Analysis of Sony Corporation

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SWOT ANALYSIS
SWOT ANALYSIS OFSONY CORPORATION&L.G COMPANY 

STRENGHTS Of SONY CORPORATION

Strong Brand Image

Worldwide Reputation

High Market Share

High Quality Products

High Technology

Pioneer in the Industry as Being Creative and Innovative

Supports R&D Activites

Diversification in Manufacturing Locations Around the World

Ability to Provide High Motivation to Its Employees

Loyal Customers

STRENGHTS Of L.G
 
SWOT ANALYSIS

Market leader in home appliances.

Has got manufacturing unit in tax incentive .

Wide range of products to serve all categories.

Widest distribution network in the industry(47barnches,10000 trade partners). 
Good after sales service offered.

WEAKNESSES OF SONY CORPORATION

Over self-confidence which’s level sometimes reaches notpaying attention to their rivals. 
Diversifications in unsuitable businesses for itself.

 They insist on their own formats.

Competitively high prices.

WEAKNESSES OF L.G

Samsung being its competitor provides similar products.

Consumers compare L.G with Samsung its Korean rival notwith other global companies. 
Lack of expert operators for complex machines due toilliteracy and lack of training in India.~

 
SWOT ANALYSIS
OPPORTUNITIES OF SONY CORPORATION

Continuous growth in their sectors.

Increasing demand in technological products around theworld

OPPORTUNITIES OF L.G

Fast growth of the home appliances market

Shifting to rural areas

 Thus maintaining control over the market and the highestshare in home appliances market

THREATS OF SONY CORPORATION

Strong competiton in the market.

Short product lifecycle.

Imitation of brand name and technology

THREATS OF L.G

Close competitors like Samsung are compared to it.

Price war with Samsung.

Competition from Indian brand and other foreign brands.~...
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