SWOT ANALYSIS OFSONY CORPORATION&L.G COMPANY
STRENGHTS Of SONY CORPORATION
Strong Brand Image
High Market Share
High Quality Products
Pioneer in the Industry as Being Creative and Innovative
Supports R&D Activites
Diversification in Manufacturing Locations Around the World
Ability to Provide High Motivation to Its Employees
STRENGHTS Of L.G
Market leader in home appliances.
Has got manufacturing unit in tax incentive .
Wide range of products to serve all categories.
Widest distribution network in the industry(47barnches,10000 trade partners).
Good after sales service offered.
WEAKNESSES OF SONY CORPORATION
Over self-confidence which’s level sometimes reaches notpaying attention to their rivals.
Diversifications in unsuitable businesses for itself.
They insist on their own formats.
Competitively high prices.
WEAKNESSES OF L.G
Samsung being its competitor provides similar products.
Consumers compare L.G with Samsung its Korean rival notwith other global companies.
Lack of expert operators for complex machines due toilliteracy and lack of training in India.~
OPPORTUNITIES OF SONY CORPORATION
Continuous growth in their sectors.
Increasing demand in technological products around theworld
OPPORTUNITIES OF L.G
Fast growth of the home appliances market
Shifting to rural areas
Thus maintaining control over the market and the highestshare in home appliances market
THREATS OF SONY CORPORATION
Strong competiton in the market.
Short product lifecycle.
Imitation of brand name and technology
THREATS OF L.G
Close competitors like Samsung are compared to it.
Price war with Samsung.
Competition from Indian brand and other foreign brands.~...
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