Swot Analysis for Starbucks Corp.

Topics: Marketing, Coffee, SWOT analysis Pages: 2 (279 words) Published: May 31, 2012
Starbucks SWOT Analysis
What Does SWOT Analysis Mean?
SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. Strengths

High visibility locations to attract customers
Established logo, developed brand, copyrights, trademarks, website and patents Company operated retail stores, International stores (no franchises) Valued and motivated employees, good work environment

Good relationships with suppliers
Industry market leader with a globally renowned brand
Customer base loyalty
Product is the last socially accepted addiction
Widespread and consistent
Knowledge based
Lack of internal focus (too much focus on expansion)
Ever increasing number of competitors in a growing market
Self cannibalization
Cross functional management
Product pricing (expensive)
Expansion into retail operations
Technological advances
New distribution channels (delivery)
New products
Distribution agreements
Brand extension
Emerging international markets
Continued domestic expansion/domination of segment
Increased competition from coffee shops and others (restaurants, street carts, supermarkets) US market saturation
Coffee price volatility in developing countries
Negative publicity from poorly treated farmers in supplying countries Consumer trends toward more healthy ways and away from caffeine Fragile state of worldwide production of specialty coffees...
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