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Study on Bajaj

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  • Jan. 2013
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Introduction OF Company
Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj in Rajasthan in the 1930s. Bajaj Auto makers and exports automobiles, Scooters, motorcycles and the auto rickshaw. The Bajaj Group can into existence during the turmoil and the heady euphoria of India’s freedom struggle. Jamanlal Bajaj, founder of the Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause.

Kamalnayan, the eldest son of Jamanlal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day. In 2009, the automobile industry is expected to see a growth rate of around 9%. The automobile industry in India happens to be the ninth largest in the world.

Rahul Bajaj today heads the Group. He has been the chief Executive Officer of Bajaj since 1968 and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized and international forums. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

Bajaj is currently India’s largest two and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 42.16 billion (US$ 936 million).

Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal...