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  • Topic: IPhone, IPod, IPod Touch
  • Pages : 6 (1528 words )
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  • Published : January 26, 2013
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Internal Analysis
For the case
Apple Inc. in 2010

Table of Contents
Apple’s Inc. Present Strategy Performance
Market Share………………………………………………………………………………………3 Sales Growth………………………………………………………………………………………3 Product Differentiation……………………………………………………………………………3 Leadership Roles…………………………………………………………………………………..4 Image and Reputation……………………………………………………………………………..4

SWOT Analysis
Companies Strengths …………………………………..………………………………………….4 Revenues & Unit Sales………………………………………………………………..4 Models & Variation…………………………………………………………………...4 Market Share………………………………………………………………………….4 Partnerships/Combination……………………………………………………………4 App Store……………………………………………………………………………..4 Technological Differences……………………………………………………………5 Companies Weakness………………………………..…………………………………..........6 Speed, Software, & Power Availability……………………………………………….6 Price Disadvantage…………………………………………………………………...6 Lack of Subscription Service………………………………………………………….6 Video Capabilities…………………………………………………………………….6 Defects & Concerns…………………………………………………………………..6 Companies Opportunities…………………………………………………………………………7 Growing Industry………………………………………………………………………7 Subscriptions Service......................................................................................................7 Advancement of Smartphone’s…………………………………………………………7 Increase Market Sales…………………………………………………………………..7 Companies Threats..…………………………………………………………………………..8

Google Inc…………………………………………………………………………………..8
Counterfeit Products………………………………………………………………………..8

Relative Cost Position…………………………………………………………………………8

Competitive Position against Rivals
Competitive Strength Assessment ……………………………………………………………....9 Conclusions……………………………………………………………………………………..9

Apple’s Inc. Current Strategy
Market Share
In 2010 offering more than four basic styles of the iPod consumers found no need to consider any other brand other than Apple. Although many of Apple rivals offered cheaper media players none of the rivals were able to achieve a market share greater than 5 percent. Apple held a competitive position when it came to the personal media player despite its relatively higher price. Sales Growth

Poor economic conditions did not hinder Apple Inc.’s revenues and unit sales during the third quarter of 2010. The company continuously launched innovative products within days of each other. Sales of the iPod accounted for 5.33 billion of the quarter’s 15.7 billion revenues. Asia is the home of future emerging markets. Portable PCs is to make for 70 percent of the industries shipments by 2012. Product Differentiation

Apple Inc. kept bringing innovative products to the market, at the same time as securing the secrets behind its technology. Apple Inc. provided consumers with many models and vibrations of their products which are hard for rivals to copy. Popular products such as the Mac Pro, iMac, and Mac Mini were aimed towards specific consumers and lifestyles such as professionals, businessmen/woman, and students. Apple prides them-selves on being a well recognized brand name and high quality products. Leadership Roles

Apple Inc. prides their selves on offering consumers high quality products at competitive prices. They lead the industry in personal computers and media players. With a competitive advantage of rivals the leadership role is led by Apple Inc, Therefore their strategy is apparently working to their advantage. While other rivals take longer to advance when it comes to products such as the tablet computer, Apple continues to innovate and lead the industry. Image and Reputation

Although Apple experienced down times with trying to find the “Right” Chief Executive Officer they managed to come back up and be led by stronger CEOs. They have been recognized as a high quality brand and are known as one of the most popular brand. Its consumers prefer purchasing their products and services even at higher prices. They...
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