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Study Notes

Page 1 of 6
Internal Analysis
For the case
Apple Inc. in 2010

Table of Contents
Apple’s Inc. Present Strategy Performance
Market Share………………………………………………………………………………………3 Sales Growth………………………………………………………………………………………3 Product Differentiation……………………………………………………………………………3 Leadership Roles…………………………………………………………………………………..4 Image and Reputation……………………………………………………………………………..4

SWOT Analysis
Companies Strengths …………………………………..………………………………………….4 Revenues & Unit Sales………………………………………………………………..4 Models & Variation…………………………………………………………………...4 Market Share………………………………………………………………………….4 Partnerships/Combination……………………………………………………………4 App Store……………………………………………………………………………..4 Technological Differences……………………………………………………………5 Companies Weakness………………………………..…………………………………..........6 Speed, Software, & Power Availability……………………………………………….6 Price Disadvantage…………………………………………………………………...6 Lack of Subscription Service………………………………………………………….6 Video Capabilities…………………………………………………………………….6 Defects & Concerns…………………………………………………………………..6 Companies Opportunities…………………………………………………………………………7 Growing Industry………………………………………………………………………7 Subscriptions Service......................................................................................................7 Advancement of Smartphone’s…………………………………………………………7 Increase Market Sales…………………………………………………………………..7 Companies Threats..…………………………………………………………………………..8

Google Inc…………………………………………………………………………………..8
Counterfeit Products………………………………………………………………………..8

Relative Cost Position…………………………………………………………………………8

Competitive Position against Rivals
Competitive Strength Assessment ……………………………………………………………....9 Conclusions……………………………………………………………………………………..9

Apple’s Inc. Current Strategy
Market Share
In 2010 offering more than four basic styles of the iPod consumers found no need to consider any other brand other than Apple. Although many of Apple...