Preview

Strategies Adopted by Waltdisney

Satisfactory Essays
Open Document
Open Document
273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategies Adopted by Waltdisney
Q1. Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney.
Ans: From the very beginning, Disney's founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company's success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his "pilot" film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roy's suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. So this is how Disney Company came into existence. However Walt Disney died on December 15, 1966. Roy Disney, who was older than Walt took over supervision of the company. However Roy Disney also died just two months after realizing his brother's final dream. For the next decade the company was led by a team including Card Walker, Donn Tatum, and Ron Miller, all originally trained by the Disney

You May Also Find These Documents Helpful

  • Good Essays

    Fortune 500 Company - Disney

    • 2412 Words
    • 10 Pages

    Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his "pilot" film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roy's suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. (http://corporate.disney.go.com/corporate/complete_history_1.html)…

    • 2412 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Dahl Make Up Quiz Disney

    • 581 Words
    • 3 Pages

    2. What was Disney’s corporate level strategy in 1984 (be clear and concise)? How were the various business segments related at that time? Unrelated? How did Disney create corporate level synergies?…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Walter alias Disney born on December 5th 1901 regarded as pioneer in American animation industry he is would many would call cultural icon. Walter Disney was born in Chicago as a young boy he took extra art classes and eventually got a job in commercial illustrator at the age of eighteen. In the early twenty's he and his brother Roy O. Disney established the Disney brothers studio which would go on to be known as the world Disney animation studios. This studio become popular for many creations of many characters and intellectual properties such as Mickey Mouse, that is still well known today. As a studio group becoming increasingly successful Walt Disney became more adventurous with ideas. Later he introduced synchronize sound and colors to his animation. Walt Disney opened Disney land by 1955 and after…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.…

    • 1317 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Still in Kansas City, Disney started his own company, Laugh-O-Grams. He produced short animated films for local businesses. When his company went bankrupt, Walt refused to give up. He gathered up his project, the Alice Comedies, and went straight to Hollywood. He did all this before he was even twenty-two.…

    • 758 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Disney Company was started on October 16, 1923 by a partnership of two brothers, Walt and Roy Disney. It was originally known as Disney Brothers Cartoon Studio, which later became Walt Disney Studio. One of the first memorable creations Disney films made with sound was the Mickey Mouse cartoon call Steamboat Willie, which opened in New York on November 18, 1928. This was Mickey Mouse 's introduction to adults and children everywhere. This new character instantaneously became very well-liked. Their first full-colored cartoon, Flowers and Trees, won an Academy Award in 1932 for "Best Cartoon", and Disney would win an Oscar every year for ten years. Not only was Disney growing in leaps and bounds with their success, they were also hitting it big with both their movies and their merchandise. About twenty years later, Disney created their first live film called Treasure Island.…

    • 4227 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    First,what is the Disney corporation and how did it come to be? It was created almost single handedly by Walter Elias "Walt" Disney. He was born on December 5, 1901, one of five children. Walt had a love for drawing cartoons early on and even made money as a child by selling some of them to family and friends. When he was 16 he joined the Red Cross as an ambulance driver for WW1 after being denied service in the army for his young age. This patriotic fervor that would later shape his cartoons. When he returned home from the war he made a few failed attempts at working in different animation companies until he and his brother, Roy, started the Disney Brothers Studio in 1923 after moving to California. (Biography.com)…

    • 5396 Words
    • 22 Pages
    Powerful Essays
  • Best Essays

    The Walt Disney Company (NYSE:DIS) is one that I have been familiar with my entire life. However, I have never known much about the business side of the company. It was founded in 1923 by Roy and Walt Disney, who came to Hollywood from Kansas City, Missouri. Walt and Roy produced a short animated film series that became known as the Alice Comedies. The small studio in which they worked was outgrown and replaced by a larger facility, where they became Disney Bros. Studio (Disney Archives). In 1928, Mickey Mouse was born, followed by Pluto, Goofy, and the rest of the Disney gang, and the Disney Brothers Studio became the Walt Disney Studio. Disney’s first full-length animated film came out in 1937. Snow White and the Seven Dwarfs became the highest grossing film by 1939 and the first animated feature film ever produced (studioservices.go.com).…

    • 1607 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Walt Disney Strategy Case

    • 709 Words
    • 3 Pages

    1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer.…

    • 709 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Disney Case

    • 1882 Words
    • 8 Pages

    The Walt Disney Company, founded in 1923, has been revolutionary in the American animation industry with the debut of Mickey Mouse in Steamboat Willie to be the very first cartoon ever with synchronized sound. In 1954, the company expanded and developed its very own television program known as The Wonderful World of Disney. Later on in the decade, the company further expanded beyond film and television to open amusement parks featuring characters from their beloved film and television series. Since then the company has further grown, deriving revenue from entertainment assets and consumer products and foods aimed at children.…

    • 1882 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The walt Disney company started in 1923 in Los Angeles, the studio was occupied by Holly-Vermont and later on they moved the studio to Barbank and purchased 51 acres (“Walt Disney studios”). They moved the studio specifically for the purpose of making animated films, and later after the movie Mickey Mouse was “born” in 1928 (“Walt Disney studios”). So that they were able to keep working during bad weather some of the studios were linked together by an underground tunnel…

    • 838 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    after the studio had become burdened with debt. After declaring bankruptcy Disney moved to Hollywood along with his brother Roy and they began the Disney Brothers Studio where it became very successful with the partnership of Universal Studios and when Mickey Mouse was created in 1928 this is what made the company take off and Mickey Mouse became a universal symbol of good will.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Walter Disney, the man who created Disney and brought it to life with Disney World. Born December 5, 1901 in Chicago, Illinois; He grew up with three brothers and one sister. For his Freshman year he attended Mckinley High School and took night courses at the Chicago Academy of Fine Arts. He dropped out of school at the age of sixteen with the hope to join the army but was rejected for being under-age. At the start of his animation career he formed a company with Iwerks called “Iwerks-Disney Commercial Artists”, but because of a rough start he left to earn money at the Kansas City Film Ad Company. After making commercials he got interested in animation and became an animator. Once he got into the animation business he started creating cartoons…

    • 205 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    In 2017, the Disney company was worth 165 billion dollars. Walter Elias Disney was involved in art while he was young. During high school he began to construct cartoons for the school’s newspaper. Later, he started working for the Pesmen-Rubin Commercial Art Studio where he was employed as an illustrator. Shortly after working there, he met an artist and together they formed a new company.…

    • 910 Words
    • 4 Pages
    Better Essays