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Strategic Planning and Total Quality Implementation

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Strategic Planning and Total Quality Implementation
Chapter 11:
Strategic Planning and
Total Quality Implementation

Strategic Planning * Is the process by which the members of an organization envision its future and develop necessary procedures and operations to carry out that vision.
Quality as Strategy * A strategy is a pattern or plan that integrates an organization’s major goals, policies, and action sequences into a cohesive whole. * Formal Strategies: 1. Goals to be achieved, 2. Policies that guide or limit action, and 3. Action sequences, programs, that accomplish the goals.
* The essence of strategy is to build a posture that is so strong in selective ways the organization can achieve its goals despite unforeseeable external forces that may arise. * Focus of business strategy: 1. Finance 2. Marketing

Strategic Planning and the Baldridge Award * The Baldridge Award recognizes the importance of integrating total quality principles with overall business planning. * The special role of strategic planning is to align work process with the company strategic directions, thereby ensuring that improvement and learning reinforce company priorities. * The Strategic Planning category examines how organizations: * Plan for the long term, and understand the key influences , risks, challenges, and other requirements that might affect the organization’s future opportunities and directions. * Project the future competitive environment to help detect and reduce competitive threats, shorten reaction time, and identify opportunities. * Develop action plans and deploy resources. * Ensure that the deployment will be effective.

The Strategic Management Process * Consists of two (2) parts: 1. Formulation 2. Implementation * Strategy Formulation: * Consists of defining the mission of the organization- the concept of the business and the vision of where it is headed; setting objectives-translating the mission into specific performance

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