Strategic Management in Hospitals

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KENYATTA UNIVERSITY

SCHOOL OF PUBLIC HEALTH

DEPARTMENT OF HEALTH MANAGEMENT AND INFORMATICS

PHI 410: STRATEGIC MANAGEMENT NOTES

KENYATTA UNIVERSITY
SCHOOL OF PUBLIC HEALTH
DEPARTMENT OF HEALTH MANAGEMENT AND INFORMATICS

PHM 407: STRATEGIC MANAGEMENT

LECTURER: GIFTON MKAYA

COURSE OUTLINE

COURSE OBJECTIVES

Broadly, the course is intended to examine in greater depth aspects of strategy analysis, strategy formulation, implementation and evaluation and to specifically:

1. Enhance the student’s understanding of strategic requirements of organization.

2. To develop an appreciation of the dynamic and intricate external environment within which organizations functions and the need to plan and initiate appropriate responses.

3. To develop an understanding of the intricacies of general management and the role of strategic management in the formulation and implementation of appropriate strategies in a healthcare and other organizations.

TEACHING METHOD

The course will be taught by way of lectures, case studies, class presentations and discussions. Students will be expected to complete regular readings as well as written assignments.

COURSE CONTENT

1. Introduction and General overview
• Definition,
• Theories
• Practices and concepts
2. Strategic planning process

• Vision,/mission/ core values

• Internal strengths and weaknesses
External opportunities and threats
3. Strategic Analysis:

• Internal analysis

• External analysis

• Industry analysis

4. Strategic Formulation

• Creating and sustaining competitive advantages

• Tips on creating competitive advantage

• Generic strategies

• Choice of strategy

5. Strategy Implementation

• strategic control

• Corporate governance,

• Creating effective organizational designs

6. Strategy Evaluation

• Strategy review

• Evaluation and control

READING MATERIALS

1. Johnson, G. and Scholes, K.R. (2002), Exploring Corporate Strategy: 6th Edition, Prentice Hall, London.

2. Porter, M.E. Michael Porter on Competition. Boston, MA: Harvard Business School Press, 1998.

3. Thompson Jnr, Arthur A, and A.J.Strickland III, Strategic Management: concepts and cases (11th Edition), BPI, Homewood, Illinois 1999.

4. Pearce II, John A. and Richard B. Robinson Jnr., Strategic management: Formulation, implementation and Control (6th edition), Irwin, Chicago 1997.

5. Dr. John Yabs (2010): Strategic planning practices:,A Kenyan perspective

COURSE EVALUATION

Continuous Assesment Tests and Assignments 30%

End of Semester Final Examination 70% Total 100%

1.

0. INTRODUCTION AND GENERAL OVERVIEW

1.1Background

Strategic management has its roots in a Greek word ‘strategos’ which means general or grand. It was a term that the Greeks used a lot for military purposes as they were making plans to fight and conquer their enemies. Therefore the concept of strategy is very ancient which originated from success in war under adversarial conditions.

In war, a leader must be a strategist who should be in position to see the beginning to the end, putting in place all the tactics he will need to overcome the enemy.

In business, the leader is a manager and the “enemy” is competition. Until recently, the business arena was very calm, hence no competition. However, in the recent past the business environment has become turbulent, due to;

• Proliferation of business entities

• Imitations (counterfeiting)

• Increased environmental instability and unpredictability

Due to the above reasons, there is need to...
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