Statistic Quiz Week 4

Results Reporter |
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Out of 10 questions, you answered 10 correctly with a final grade of 100% |
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| 10 correct (100%) | | |
| 0 incorrect (0%) | | |
| 0 unanswered (0%) | | |

Your Results: |
The correct answer for each question is indicated by a . |
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Top of Form

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1 CORRECT | |
Mike is responding to a survey about his experience using a pizza delivery service. One set of questions on the survey asks questions such as "How satisfied are you with your overall experience?" The survey response options provided are Strongly Agree to Strongly Disagree. Which of the following sources of error in communication research is present in this example? |
| | A) | measurement questions |
| | B) | observers |
| | C) | interviewers |
| | D) | participants |
| | E) | all of the above |
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2 CORRECT | |
Which of the following can create interviewer error? |
| | A) | an unwillingness to participate |
| | B) | participant faulty recall |
| | C) | the falsification of answers |
| | D) | social desirability responding |
| | E) | all of the above |
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3 CORRECT | |
Individuals are more motivated to respond to surveys when _____. |
| | A) | the topic is salient |
| | B) | incentives are offered |
| | C) | they are lonely |
| | D) | they can respond at a place of their choosing |
| | E) | all of the above |
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4 CORRECT | |
A researcher mailed surveys to 100,000 people but only 1,000 responded, resulting in a response rate of 1%. This study is threatened by _____. |
| | A) | nonresponse error |
| | B) | response error |
| | C) | sampling error |
| | D) | measurement error |
| | E) | coverage error |
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5 CORRECT | |
Which type of communication data collection is typically the lowest-cost option? |... [continues]

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