Starbucks- Core, Actual, Augmented

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Brand name
Starbucks was named after a character in the novel Moby Dick. The seafaring name seems appropriate to adopt the name for a store that imports the world’s finest coffees Design

Redesigned logo used from 2011–present.
Green logo used from 1987–2010, still being used as a secondary logo Original brown logo, used from 1971–1987

The logo was changed over the years to appease members of the public due to its controversial image Packaging
In view of their recycling efforts, Starbucks uses recyclable cups. Starbucks logo is printed on cups for easy recognition Style/Features
Starbucks has a ‘You-Call-It' culture allowing the customer to specify all modifications to the drink. Quality level
Starbucks uses the finest beans from across the world to satisfy the taste and preference of different consumers. Ranging from Latin America, Asia Pacific, Africa/Arabia, Dark Roast Blend and Multi-region blends. The coffee from the around the world comes in different tastes and characteristics providing various choices for Starbucks’ consumers

AUGMENTED PRODUCT

After-sale service
Wireless connections in all outlets
-So everyone can surf the Internet while enjoying their drink

Adding atmosphere to their coffeehouses
- Lighting, the music and the decorations

Socket for customer to charge their electronic devices
-To charge their laptops while doing homework or surfing the Internet

Different types of tables and chairs for customer with different purpose - Customer who are relaxing could choose the sofa and customer who are doing their homework could choose the chairs and tables made for studying.

Delivery and credit
Starbucks Card
* For every 10 drinks, a free drink is rewarded.
* Free a drink if you buy a tumbled using the Starbucks card Tumbled, Cups/Mugs
- RM 2 off your drinks if you bring your own Starbucks
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