Other MNCs must educate their employees about cultural values while dealing with other nations for business purpose. They must take care of the values and sentiments of the religion of the consumers. As customers are king and if the customers are dissatisfied it can prove disastrous for the MNCs. Hence the MNCs should not only educate themselves with Managing across cultures but also with ethics management and make business strategy based on not only political, legal, technological environment but also take due care of the cultural environment and ethics. 2.
though the Mc Donald were aware of the fact that the Indians which comprises of hindus and Muslims still they used pork and beef ingredients in the food items. it is very clear from this that the Mc Donald were specialist in making food comprising of beef and pork and that they didnot made any marketing strategy before entering in a foreign market which a totally new culture in comparison to them, which was truly liable on their part and at the same time they should have also prepared for new product designing before penetrating a new market. Moreover they must also have hire some local people before introducing their product as local people knew the sentiments of culture in the latter’s country. 3.
mc Donald has covered a milestone in strategizing and meeting local cultural needs.since they once committed mistake in analysing the Indian market hence they are now more customer centric and design products catering and sufficing the needs of particular market. McDonald’s thus succeeded in spreading American culture in the East Asian countries. In Hong Kong and Taiwan, the company’s clean restrooms and kitchens set a new standard that elevated expectations throughout those countries. In Hong Kong, children’s birthdays had traditionally gone unrecognized, but McDonald’s introduced the practice of birthday parties in its restaurants, and now such parties have become popular among the public.
Please join StudyMode to read the full document