Soc 3116 Notes

Topics: Internet, Google, PageRank Pages: 19 (6701 words) Published: April 17, 2013
* June 7
* ***We had our midterm this day; took a few notes but, don’t have it (not really important). You should have it somewhere if so, send it to me!

June 14st, 2012

“The World According to Google” film notes

* Google Algorithm is the most piece of valuable intellectual property in the world. * They were accused of favouring search results in favour of their sponsors * By digitizing, we will have to selectively pick what to keep. There is just too much. Long term unanticipated consequences will be the loss of libraries and archives that will be expensive in the future and have limited access. * Google claimed that they weren't going to charge for digitized books, but in the future it isn't guaranteed. * Focused on the emergence of Google at a time that certainly appeared to advancing, and not willing to share that technology and not participate in the alliance to digitize books in a manner that would be public versus proprietary. * The distinction between the natural results in Google search versus the sponsored result. In the video, it was talked about as something new that Google was doing and still does increasingly. * The description of what Google was going is that the sponsored links were not entirely based on how much the company was paying to have their link there at the top * The example used in the video is the furnisher maker working independently to advertise what Google was making competing with IKEA, but rank order of independent furniture could appear above IKEA if more people were entering that link. * In 2011, there were allegations that the Google algorithm was biased and that results were not coming up based on popularity. Google denied these allegations. * Google was making a claim that they were neutral, without affecting the content of the information. * It ought to raise some questions on our end, that media plays a significant role in what and how issues are represented. * Public and private spheres is highlighted in the video. Hamermas and the role of the media in that context. The question arises about what the nature of the information is that Google has and provides with respect to it being reflective of the public or private enterprise. * Google makes the money from advertising, just like traditional media. Google makes audiences. Google books would be free because they would attract the audience to books and they would be exposed to advertising. The fact that Google provides this information for free to users of Google in no way means that Google will always provide it for free. * Private companies can be very benevolent when they’re making money. When companies are making money, they can do all sorts of things. But that changes when companies for whatever reason stop being very popular. It starts to be a concern. * Issue that arises is whether material digitized by Google will always be in the public sphere. * Another issue is a little more significant. It relates to Google’s intent to organize all the information in the world. The projected timeline to get this done is 200 years. * We all choose Google and get the information from Google despite the fact that we can go get them from somewhere else. * If we all choose to use Google and we all end up getting the same result because it’s the same one we all click on the most, we will all be getting the same information and whatever we ask, we will think there is a consensus on this point, simply because we’ve all opted to do the same thing and come to the same conclusion and not realize that we’ve done. * The appearance of a consensus emerges because we’ve chosen to use Google and clicked on the second or third result. * We are trying to understand the consequences of ICTs in our society.

Mobile Media
* ICTs stands for: Information and Communication Technology * Technology is an: Applied Art
* The Internet represents the emergence of the modern...
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