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Skittles Juice Category Attractiveness

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Skittles Juice Category Attractiveness
Category Attractiveness Template

| | | |
| | | |
|Factors |Analysis |Assessment |
| |(Use the following questions/statements as guide in conducting |Market |
| |your analysis) |Attractiveness |
| | |(+,-, 0) |
|Aggregate Market | | |
|Category size |How big is the market in peso/volume? | |
|Category growth |Current & future and growth rates in % | |
|Product Life Cycle |Intro, growth, maturity or decline stage? | |
|Sales Cyclicity |Is the market subject to general business conditions such as | |
| |economic situation | |
|Seasonality |Is the market subject to season? Identify particular time of the | |
| |year. |
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