Category Attractiveness Template
| | | | | | | | |Factors |Analysis |Assessment | | |(Use the following questions/statements as guide in conducting |Market | | |your analysis) |Attractiveness | | | |(+,-, 0) | |Aggregate Market | | | |Category size |How big is the market in peso/volume? | | |Category growth |Current & future and growth rates in % | | |Product Life Cycle |Intro, growth, maturity or decline stage? | | |Sales Cyclicity |Is the market subject to general business conditions such as | | | |economic situation | | |Seasonality |Is the market subject to season? Identify particular time of the | | | |year. |...
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