Sillabus Mkt438

Topics: Public relations, Marketing, Crisis management Pages: 19 (2828 words) Published: January 13, 2013
|[pic] |Syllabus | | |School of Business | | |3 credits | | |MKT/438 Version 7 | | |Public Relations | | |Schedule:12/17/2012 - 02/11/2013 | | |Campus: ESCORIAL LEARNING CENTER | | |Group ID: EBK1212M |

Copyright © 2009, 2007 by University of Phoenix. All rights reserved.

Course Description

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.


Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.

Course Materials

Wilcox, D. L., & Cameron, G. T. (2009). Public relations: Strategies and tactics (9th ed.). Boston, MA: Allyn & Bacon.

Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. (2007). Public relations: The profession and the practice (2nd ed.). New York, NY: McGraw-Hill Companies.

Seitel, F. P. (2007). The practice of public relations (10th ed.). Alexandria, VA: Prentice Hall.

All electronic materials are available on the student website.

Additional References for this course.

Caribbean Business (and all Casiano Publications)
Primera Hora
El Nuevo Día
El Vocero
Puerto Rico Daily Sun
Public Relations Tactics
The Public Relations Strategist
Public Relations Journal – El Nuevo Día - Blogs El Nuevo Día – Primera Hora – El Vocero – Asociación de Relacionistas de Puerto Rico - Relaciones Públicas en Puerto Rico – Portal de Relaciones Públicas - The Public Relations Society of America – Global Alliance for Public Relations – About Public Relations – Institute for Public Relations - Marketing Magazine - American Marketing Association - Fortune 500 - Marketing and Business Plans - Internet Marketing Dictionary...
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