Siemens Energy
Strategic Case Analysis This case study is about Siemens Energy and how they should engineer a green future. Siemens is trying to innovate in existing technologies and new advance approaches to energy generation and distribution that are necessary in the United States, China, Russia and European Union in order to meet their respective energy targets over the next few years. Siemens wants to be in a leadership position in the new energy economy. There is opportunities and challenges to accomplishing this. Siemens is a leading global supplier of environmental technologies and the second largest employer in Germany. Many of their products help customers lower their energy costs and protect the environment while helping to fight climate change. This benefits the environment and customers but is also very successful business for Siemens. Siemens Energy is a integrated technology company that continually utilities their global existence, financial influence, brand power, diversity, innovation and expertise to sustain their position.
External Environment The external organizational environment affecting Siemens performance in the energy enterprises is best captured through the use of the PESTEL Analysis model as illustrated below: I. Political The political issues impinging on the performance of Siemens, specifically in Germany involve the hostility of the German government to nuclear generated energy. This is characterized by the government failure to license or initiate new nuclear power plants in Germany for a considerable period of time. The current case on the government stance against nuclear power is forecasted as temporary and uncertain due to the volatility of political elections. Siemens Energy Company is reluctant to commit its corporate capital towards development and enhancement of nuclear technology due to the uncertainty surrounding nuclear power policies in Germany (Griffin, 2011). International investment in nuclear power
External Environment The external organizational environment affecting Siemens performance in the energy enterprises is best captured through the use of the PESTEL Analysis model as illustrated below: I. Political The political issues impinging on the performance of Siemens, specifically in Germany involve the hostility of the German government to nuclear generated energy. This is characterized by the government failure to license or initiate new nuclear power plants in Germany for a considerable period of time. The current case on the government stance against nuclear power is forecasted as temporary and uncertain due to the volatility of political elections. Siemens Energy Company is reluctant to commit its corporate capital towards development and enhancement of nuclear technology due to the uncertainty surrounding nuclear power policies in Germany (Griffin, 2011). International investment in nuclear power
References: Griffin, R. (2011). Management. Mason: OH: South-Western Cegange Learning. Rothaermel, F. H. (2012). Siemens Energy: How to Engineer a Greener Future? Mason, Ohio, United States: Cegange-Western Learning. Rothaermel, F. T. (2012). Strategic Management: Concepts & Cases. McGraw-Hill Companies. Siemens. (2011). Retrieved from https://docs.google.com/viewer?a=v&q=cache:IN00dCC_630J:www.usa.siemens.com/pool/about_us/ec/siemens_ebrochure09.pdf+external+environment+analysis+of+siemens+energy+on+how+to+engineer+a+green+future&hl=en&gl=us&pid=bl&srcid=ADGEESjh5wG6WokOQK4ldAE5aL835DE The Siemens Environmental . (n.d.). Retrieved from https://docs.google.com/viewer?a=v&q=cache:TceKCck4WJ4J:www.siemens.com/environmental-portfolio-report+what+competitive+environment+does+siemens+energy+have+on+making+a+green+future&hl=en&gl=us&pid=bl&srcid=ADGEESjYb7Rr60QRtY2oYIgYt2ZUKdw2tNKEjt935mvwCvQ9