Sco 3072

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SCO 3072:
Managing Technologies in the Supply Chain
Faculty

Dr. Kingshuk K. Sinha
Professor , Supply Chain and Operations Department, and
Mosaic Company Professor of Corporate Responsibility

4/10/2013

SCO 3072:
Managing Technologies in the Supply Chain
Session 1
Course Overview

4/10/2013

Course Overview
Outline
I.

Who?

Introductions

II.

What?

Topics and their sequence

III. Why?

The need: Challenges, opportunities, careers
and skills

IV. How?
V.

Course logistics

―The Global Grid‖ = Globalization + Digital Technology

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An Explorer at Heart

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I-Platform, Fateh Offshore Oilfield (CONOCO),
Dubai, July 1983

21 years

 Student of technology and technology management
 Committed to observing the development and implementation of technologies in their operational settings (i.e., natural habitat), and acknowledging fully well the people and processes in the setting.

Technology

One-ata-time

 Industry Context:
 Health/Medical
 High-tech
 Food
 Retail
 Energy/Oil & gas

Many-ata-time

 Committed to conducting (real-world) problem-driven empirical research  Evolution of the research program

X

X

X

X

Within

Between

Firm
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II. What?
Definition of Technology
Hardware, software, and knowledge-ware via which a
firm connects, coordinates, and collaborates, with
customers and trading partners in the supply chain to
develop, produce, and deliver both physical and digital
goods and services.

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II. What?
Definition of Product
Bundle of physical goods, services, and digital content.

Experience

Offline

Online
(Digital)
•Transaction processing
•Money transfer
•Online security
•Menus, recipes & “bill
of ingredients”
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Physical
goods &
services

• Delivery
• Returns

II. What?
Central Question
How technology and the related process and people
issues should be managed to enhance the
competitiveness of individual (manufacturing and/or
service) firms and their supply chain trading partners?

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II. What?
Scope
Management of technology and innovation:
 Within a firm for the development, production, and delivery of physical and digital goods and services,
and

 At the firm boundaries – i.e., technologies and innovations via which a firm connects, coordinates, and collaborates
with its trading partners (suppliers and customers) in the
supply chain.
Managing Technology in an Ice Cream Supply Chain: Izzy’s
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II. What?
Topics


Fundamentals of Technology Management



Fundamentals of Supply Chain Management



Supply Chain Technology Landscape



Enterprise Resource Planning (ERP)



Customer Relationship Management (CRM)



Radio Frequency Identification (RFID)



Managing Technologies for Sustainable Supply Chains



Managing Technologies in Global Supply Chains: Offshoring and Emerging Economies

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II. What?
Cases
1.
2.
3.
4.
5.

Ford Motor Company: Supply Chain Strategy
Tektronix Global ERP Implementation
Moore Medical Corporation
RFID at the METRO Group
The ITC eChoupal Initiative
The cases reflect:
• The mix of course topics
• Technology development and implementation issues
• Client, vendor, and consultant perspectives
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II. What?
Perspectives
 Technology Project Types:
 Technology Development & Technology Implementation
 Project Stakeholders/Decision Makers

Client(s)

Technology
Vendor(s)

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Management
Consultant(s)

III. Why?
Emerging Challenges and Opportunities
―Never has so much technology and brainpower been applied
to improving supply chain performance …….. Nonetheless, the performance of many supply chains has never been worse.‖
(Marshall Fisher, Harvard Business Review)

―A recent AMR survey found that less than 15 percent
of manufacturing companies had successfully...
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