Sanitarium Swot

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Sanitarium is continuously driving weet-bix market with variation in product according to customer’s need from 92 years. Quality:
1. With number of variations in product Sanitarium weet-bix try to full fill different dietary requirements of customers of all age groups. 2. Sanitarium claims to be made from wholegrain and a good source of protein, carbohydrate, fibre, vitamins. 3. Sanitarium maintains a strict nutrition policy for its products, with limited amount of salt, sugar, and other potentially unhealthy ingredients 4. As todays dietary requirement all weet-bix varieties contains less than 2% fat 5. Sanitarium weet-bix claims long lasting goodness and energy. 6. Sanitarium has food supports environmental friendly packaging.

Marketing:
1. Sanitarium is always working on new products. Company claims to be Australia’s trend changer. 2. Sanitarium claims to be working on reduction of Palm oil from all products; which is environmental demand as well as customer demand. 3. Sanitarium collect information about customers nutritional needs through nutrition online forum; where people ask questions about nutritional issues to experts. Promotion:

1. Some years before Australia's largest kids sporting event, the 'Sanitarium Weet-Bix Kids TRYathlon, 2. Weet-Bix AFL Team 2012 CAPTAIN Wildcards Promotion:
Collect and enter two unique codes from
750g packs of Weet-Bix,
choose preferred set of captains and get them.

3. Weet-Bix Woolworths Home Cinema Package Competition: To win enter the unique code found on the inside of specially marked packs of 1.2kg Weet-Bix & Score a $4,000+ 3D home cinema package from 50 to be won! 4. Weet-bix specially for kids come with coloring pages and stickers in it. 5. In this way Sanitarium is using different promotions to attract customers of different age groups and different interests

Post purchase:
1. Sanitarium runs ask about nutrition online forum; where team of...
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