Sales and Marketing Basics

Topics: Sales, Marketing, Consultative selling Pages: 2 (587 words) Published: March 26, 2013
A sale is the act of selling a product or service in return for money or other compensation.[1] It is an act of completion of a commercial activity. The seller or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation[citation needed]or to a request. There follows the passing of title (property or ownership) in the item, and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership. Ideally, a seller agrees upon a price at which he willingly parts with ownership of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale remains valid and gives rise to an obligation to pay. Sales and Marketing

These are terms mistakingly used interchangeably. To explain the difference, let us go through the different processes from starting the business to handling the products to the end user and identify which is marketing and whcih is selling.

1) Study the market needs. See what the consumer wants. Marketing 2) Study the market offers. what competitors are currently offering in terms of price, location, etc. Marketing 3) Brainstorm on the approaches and strategies to be used to satisfy the customers in terms of price, location, messages, tone of voice, and so on. Marketing 4) Tell and advice the people whom are going to meet the clients what to say and what not to say. Marketing 5) Convince the customer to buy. Sales

6) Get proper feedback from the customer about their experience. Marketing

i believe you can get the sense of the difference between them.

Sales and marketing are another set of business terms that are often used...
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