Retailing in China
CASE STUDY NO2
Retailing in China
Discussion Questions:
1- What are some of the unique aspects and challenges of doing business in China that Sarah Harrison has encountered?
Answer:
a- Government control on employment. b- Government roles and regulation. c- The hard way to communication between foreigner and chainees. d- Getting information about core business. e- The traditional way to meet and show about business and old history
2- What are the problems facing the store?
Answer: the Problems are: a- Too much employment. b- The way of organizing the merchandises. c- To crowded stuff on displays. d- Untidy store, dirty entrance. e- Objectives hard to implement. f- The management doesn't now how to run a business. g- The management don’t have any idea about income or statistics. h- Too much observing employees. i- Centralization of decisions taken. j- Unsatisfied employee. k- Lack employee training. l- Narrow walking area because of crowded merchandise in display.
3- What recommendations should Sarah offer to the management of First Department Store? Why?
Answer: they should: a- Planning the objectives. b- Give employee training. c- Setting roles regarding sales and profit. d- Implementing computerize system for inventory. e- Get rid of many employees to get better performance and save a cost. f- Decentralize decisions between branches or more authority. g- Cleaning the store. h- Less merchandise in each store. i- Wider ways for customers. j- More assortment of each merchandise. k- Change display windows and mannequins. l- Unpack the merchandise in display. m- Bigger entrance and doors. n- Change the way of checkout point and collection of goods. o- Teach employee English or hire same English speaking employee. p- Inventive approach to display goods. q- Promotion for merchandise.
4- What other information should Sarah get to help her in making recommendations to the stores management?
Answer: the main information she
Retailing in China
Discussion Questions:
1- What are some of the unique aspects and challenges of doing business in China that Sarah Harrison has encountered?
Answer:
a- Government control on employment. b- Government roles and regulation. c- The hard way to communication between foreigner and chainees. d- Getting information about core business. e- The traditional way to meet and show about business and old history
2- What are the problems facing the store?
Answer: the Problems are: a- Too much employment. b- The way of organizing the merchandises. c- To crowded stuff on displays. d- Untidy store, dirty entrance. e- Objectives hard to implement. f- The management doesn't now how to run a business. g- The management don’t have any idea about income or statistics. h- Too much observing employees. i- Centralization of decisions taken. j- Unsatisfied employee. k- Lack employee training. l- Narrow walking area because of crowded merchandise in display.
3- What recommendations should Sarah offer to the management of First Department Store? Why?
Answer: they should: a- Planning the objectives. b- Give employee training. c- Setting roles regarding sales and profit. d- Implementing computerize system for inventory. e- Get rid of many employees to get better performance and save a cost. f- Decentralize decisions between branches or more authority. g- Cleaning the store. h- Less merchandise in each store. i- Wider ways for customers. j- More assortment of each merchandise. k- Change display windows and mannequins. l- Unpack the merchandise in display. m- Bigger entrance and doors. n- Change the way of checkout point and collection of goods. o- Teach employee English or hire same English speaking employee. p- Inventive approach to display goods. q- Promotion for merchandise.
4- What other information should Sarah get to help her in making recommendations to the stores management?
Answer: the main information she