Report Ptcl

Topics: Pakistan Telecommunication Company Ltd, Telephone, Telecommunication Pages: 37 (9906 words) Published: May 26, 2013
Strategic Management Report
Submitted to: Miss. Saima Akber Ahmed

Arsalan Ahmed Jan - 1431 Bushra Naseem Ahmed - 1224
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Table of Contents
1 INTRODUCTION OF TELECOMMUNICATION INDUSTRY ..................................... 1 1.1. Industrial structure …………………………………………………………………………………………………………………….2 1.2. Historical background…………………………………………………………………………………………………………………2 1.3. Introduction to PTCL……………………………………………………………………………………………………………………2 1.4. Its vision & mission .......................................................................................................................... 3 1.4.1. 1.4.2. 1.4.3. Vision .................................................................................................................................. 3 Mission…………………………………………………………………………………………………………………………..4 Core values……………………………………………………………………………………………………..……………..4

Board of Directors..……………..…………………………………………………………………………………………………………..4

2

PRODUCTS & SERVICES......................................................................................................... 5 2.1. PTCL landline .................................................................................................................................... 5 2.2. PTCL V-FONE ................................................................................................................................... 5 2.3. UFONE ............................................................................................................................................. 6 2.4. PAKNET limited ............................................................................................................................... 6 2.5. PTCL broadband .............................................................................................................................. 7 2.6. Smart services .................................................................................................................................. 7 2.6.1. Basically PTCL Divide their services into two parts, ............................................................ 7

3

STRATEGIC MANAGEMENT OF PTCL, HOW IT WORKS IN PTCL ......................... 11 3.1. Customer care initiative ................................................................................................................. 11 3.2. Implementation of ERP system in T&D .......................................................................................... 11 3.3. Quality awareness program ........................................................................................................... 11 3.4. Company's objective ...................................................................................................................... 11

4 5

ORGANIZATIONAL CHART ................................................................................................. 10 EXTERNAL ANALYSIS .......................................................................................................... 13 EFAS Table.................................................................................................................................... 13 5.1. Opportunities................................................................................................................................. 14 5.2. Threats ........................................................................................................................................... 14 5.3. External environment analysis ...................................................................................................... 15 5.3.1 5.3.2 Natural environment ........................................................................................................ 15 Economic........................................................................................................................... 15

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5.3.3 5.3.4 5.3.5 5.3.6

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