Report on Amazon Case Study

Topics:, Jeff Bezos, E-book Pages: 2 (719 words) Published: January 21, 2013
Report on the Case Study ---
This paper will summarize the main points of the presentation about in the first part including brief introduction, PESTEL analysis and Porter’s five forces; and raise critical analyses in the second part mainly focus on Amazon’s competing groups and its superiority.

Summary of presentation is the world’s largest ecommerce retailer founded by Jeff Bezos. The site formally opened to the world in 1995(Quittner). It has separated retail websites for countries like United States, United Kingdom, Germany, Canada, Spain, Italy, France, Japan and China; and its product lines include books, music, DVD, MP3 downloads, electronics and computing, software, home and garden, toys and games, baby, DIY and tools, health and beauty, shoes and accessories, etc., ( In 2010, made more than 10% of online retail sales in North America (Watson, 2011); and in 2012 in the UK, it received top customer satisfaction marks (Deatsch, 2012). PESTEL framework is used to analyze external environment and the issues facing Amazon. Firstly, politics highlights the role of governments. Actually, government policies could be considered as a double-edged sword. For Amazon, it has been benefitted from the UK government’s e-commerce promoting policy on one hand (BBC News, 1999), and its prices and span were affected by Massachusetts State government’s online sales tax policy on the other hand (Cohan, 2012). Secondly, economic reasons mainly refer to macro-economic factors such as GDP rates. In a high GDP environment, people work hard and spend hard; on the contrary, people spend less in low GDP environment. In a high GDP environment, people want books they will buy; in a low GDP environment, people check books out of libraries (Gertner, 2010). Although it is not a particular rule for Amazon, undoubtedly, GDP rates do affect Amazon’s sales. Thirdly, social influences usually indicate...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Amazon Case Study
  • Essay on Amazon Case Study
  • Amazon Case study Essay
  • Amazon Case Study Essay
  • Case Study- The Amazon of Innovation Essay
  • Essay about Amazon Case Study
  • Essay about Case Study: Amazon
  • Amazon Case Study Essay

Become a StudyMode Member

Sign Up - It's Free