Relevance of Sigmund-Freud’s Theory to the Present Day Consumer
NAME: ADEOBA DOTUN
PROGRAM: MARKETING
TOPIC: RELEVANCE OF SIGMUND-FREUD’S THEORY TO THE PRESENT DAY CONSUMER
MATRIC NO: 10AD010389
DATE: 23/05/2013
INTRODUCTION * Early 1900s published many works-- * Interpretation of Dreams (1900) * The Psychopathology of Everyday Life (1901) * 1905 concept of sexual drive being most powerful personality component * 1906 Psychoanalytic Society formed * Many works burned in Nazi occupation (starting 1933) * Left Austria, fled to England 1938 * Died of jaw cancer 1939
Sigmund Freud born on the 6th May 1856 – 23rd September 1939) was an Austrian neurologist who became known as the founding father of psychoanalysis.
Freud qualified as a Doctor of Medicine at the University of Vienna in 1881
In October 1885, Freud went to Paris on a fellowship to study with Jean-Martin Charcot, a renowned neurologist who was conducting scientific research into hypnosis. He was later to recall the experience of this stay as catalytic in turning him toward the practice of medical psychopathology and away from a less financially promising career in neurology research. Charcot specialized in the study of hysteria and susceptibility to hypnosis, which he frequently demonstrated with patients on stage in front of an audience.
Once he had set up in private practice in 1886, Freud began using hypnosis in his clinical work. He adopted the approach of his friend and collaborator, Josef Breuer, in a use of hypnosis which was different from the French methods he had studied in that it did not use suggestion. The treatment of one particular patient of Breuer 's proved to be transformative for Freud 's clinical practice. Described as Anna O she was invited to talk about her symptoms while under hypnosis (she would coin the phrase "talking cure" for her treatment). In the course of talking in this way these symptoms became reduced in severity as she retrieved memories of traumatic incidents associated with their onset. This
PROGRAM: MARKETING
TOPIC: RELEVANCE OF SIGMUND-FREUD’S THEORY TO THE PRESENT DAY CONSUMER
MATRIC NO: 10AD010389
DATE: 23/05/2013
INTRODUCTION * Early 1900s published many works-- * Interpretation of Dreams (1900) * The Psychopathology of Everyday Life (1901) * 1905 concept of sexual drive being most powerful personality component * 1906 Psychoanalytic Society formed * Many works burned in Nazi occupation (starting 1933) * Left Austria, fled to England 1938 * Died of jaw cancer 1939
Sigmund Freud born on the 6th May 1856 – 23rd September 1939) was an Austrian neurologist who became known as the founding father of psychoanalysis.
Freud qualified as a Doctor of Medicine at the University of Vienna in 1881
In October 1885, Freud went to Paris on a fellowship to study with Jean-Martin Charcot, a renowned neurologist who was conducting scientific research into hypnosis. He was later to recall the experience of this stay as catalytic in turning him toward the practice of medical psychopathology and away from a less financially promising career in neurology research. Charcot specialized in the study of hysteria and susceptibility to hypnosis, which he frequently demonstrated with patients on stage in front of an audience.
Once he had set up in private practice in 1886, Freud began using hypnosis in his clinical work. He adopted the approach of his friend and collaborator, Josef Breuer, in a use of hypnosis which was different from the French methods he had studied in that it did not use suggestion. The treatment of one particular patient of Breuer 's proved to be transformative for Freud 's clinical practice. Described as Anna O she was invited to talk about her symptoms while under hypnosis (she would coin the phrase "talking cure" for her treatment). In the course of talking in this way these symptoms became reduced in severity as she retrieved memories of traumatic incidents associated with their onset. This
References: "The Economic Problem of Masochism." The Standard Edition of the Complete Psychological Works of Sigmund Freud. London: Hogarth, 1953. Mendaglio, Sal. "The Theory of Positive Disintegration (TPD) and Other Approaches to Personality." Dabrowski 's Theory of Positive Disintegration. Scottsdale, AZ: Great Potential, 2008.