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Reference: Marketing and International Journal
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Ala-al ak, B,A,M., & Alnawas, I.A.M. (2010). Mobile marketing: Examining the impact of trust, privacy concern and consumers’ attitudes on intention to purchase. International Journal of Business and Management, 5(3), 28-41.
Amen, U. (2010). Consumer attitude towards mobile advertising. International
Journal of Comtemporary Research in Business, 2(3), 75-105.
Bomariya,H., & Singh, R. (2011). Attitude towards advertising and information seeking behavior – A structural equation modeling approach. European Journal of Business and Management, 3(3), 45-55.
Bomariya,H., & Singh, R. (2011). Incentives in permission based SMS advertising does it (always) work? – A special case of Mginger. SS International Journal of Economics and Management, 1(2), 77-96.
Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I.B. (2011). Brand personality’s influence on the purchase intention: A mobile marketing case. International Journal of Business and Management, 6(9), 210-227. doi.10.5539/ijbm.v6n9p210
Firman, J. (2010). Consumer attitudes towards mobile advertising (Master’s thesis, Aalto University School of Economic, 2010) . Retrieved from http://epub.lib.aalto.fi/fi/ethesis/pdf/12337/hse ethesis 123337.pdf
Kwek, C.L., Tan, H.P., & Lau, T.C. (2010). The determinants of consumers’ attitude towards advertising. Canadian Social Sciense, 6(4), 114-126.
Lamarre, A., Galarneau, S., & Boeck, H. (2012). Mobile marketing and consumer behaviour current research trend. International Journal of Latest Trends, 3(1), 1-8.
Mansour, H.F. (2012). Factor Affecting consumers’ intention to accept mobile advertising in Sudan. Journal of Management Studies, 5(1). Retrieved on March 05, 2013 from http://ejournals.uofk.edu/index.php/kujms/article/view/143/160
Mir, I. (2011). Consumer attitude towards m-advertising acceptance: A cross- sectional study. Journal of Internet Banking and Commerce, 16(1), 1-22.
Rosenkrans, G., & Myers, K. (2012). Mobile advertising
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