Psychology of Colours

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In this section:
* How It Works
* Psychological Properties Of Colours
* The Colour Affects System
* Research
* Personality Type 1/Colours
* Personality Type 2/Colours
* Personality Type 3/Colours
* Personality Type 4/Colours
Colour Affects
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Tel: +44 (0)20 7233 9904
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* Why Colour Affects?
* Colour Psychology
* Corporate Colour
* Colour Courses
* Personal Colour

Why Colour Affects?
* Mission Statement
* Fact Sheet
* Portfolio
* Case Studies
* Testimonials
* Media Coverage
* Biography of Angela Wright
* The Beginner's Guide to Colour Psychology

Colour Psychology
* How It Works
* Psychological Properties Of Colours
* The Colour Affects System
* Research
* Personality Type 1/Colours
* Personality Type 2/Colours
* Personality Type 3/Colours
* Personality Type 4/Colours

Corporate Colour
* Colour Psychology In Your Business
* Portfolio
* Case Studies
* Testimonials
* Your Logo Analysis
* Find An Accredited Colourist

Colour Courses
* Colour Affects Courses
* Corporate Colour Courses
* Workshops
* Industry Courses
* Personal Consulting Courses
* Professional Colourist Courses
* Seminars & Talks
* Find An Accredited Teacher / Presenter

Personal Colour
* Your Personal Palette In Fashion
* Colour In Your Home
* Find An Accredited Colourist

Psychological Properties Of Colours
There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological properties of the eleven basic colours are as follows (Learn how you can harness the positive effects of the colours, by joining us on one of our courses): | RED. Physical

Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual impact, strain.Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.| | BLUE. Intellectual.

Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm. Negative: Coldness, aloofness, lack of emotion, unfriendliness.Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world's favourite colour. However, it can be perceived as cold, unemotional and unfriendly.| | YELLOW. Emotional

Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our...
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