Project Proposal on Airline

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  • Topic: Strategy
  • Pages : 9 (1036 words )
  • Download(s) : 133
  • Published : January 15, 2013
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Panay Airways Strategic Option

| |OPPORTUNITIES |THREATS | | |Philippines is an archipelago giving wide |Local low cost carrier based business model | | |market coverage, making it a jump-off or exit |competitor | | |point, preferred carrier of the A & B markets |A320 operations of other airline with greater | | |Rising tourism campaign, a lot of government |economy seat capacity | | |sponsored festivals with historical |Regional low cost carriers operating domestic | | |significance and a crowd drawer. |routes. | | |Strong OFW based economy, Big population of |Flexible and confidential cargo rates of other | | |OFW, US & Canada based families maintaining |airline. | | |ties with local relatives | | | |Good educational institutions that attracts | | | |students from all over Visayas and Mindanao | | | |with a potential for a good number of group | | | |travel, good number of government entities to | | | |enrol in corporate membership. | | |STRENGHTS | | | |Extensive domestic flights compared to other |Improve service quality by developing Ilonggo |Improve perks and come up with additional | |airline operating in the country |hospitality. |freebies among frequent flyer to increase | |Mileage Program for frequent flyer | |loyalty of passengers. | |Premium on Safety |Develop/Add more tactical fares and promotional| | |Check-through services |venues. |Organize sports event to drag sports | |Professional & corporate image | |enthusiasts to travel. | |Sports enthusiasts program e.g. Flying | | | |Sportsman | | | |Premium on service | | | |WEAKNESS | | | |Inadequate local reservations and information |Longer marketing exposures and advertisement on|Affiliation with local and small travel agents | |system...
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