Preview

Product Policy and Adaption in International Markets

Satisfactory Essays
Open Document
Open Document
435 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Product Policy and Adaption in International Markets
Chapter 9
Product policy and adaption in international markets
Product variables
Standardisation verses adaption * Marketers must consider environmental and sustainability issues when deciding on whether adaption is needed. * Below standardisation vs adaption Factors encouraging standardisation | Factors encouraging adaption | Economies of scale in production | Differing use conditions | Economies in r&d | Government influence | Economies in marketing | Differing consumer patterns | Reduced world market place | Local competition | Global competition | True to the marketing concept |

The market environment * Governemtn regulations-often present the most stringent requirements. Some of the requirements may serve no purpose other than political. * Non tariff barriers- product standards, testing or approval procedures, subsides for local products, and bureaucratic red tape. * Customer characteristics, expectations and preference- * Economic development-take into account the present stage of economic development in overseas markets. As country advances, buyers are in a better position to buy and demand more sophisticated products and product version. * Competitive offerings-monitoring competitorz product features, as well as determining what has to be dpone tpo meet, and be superior. * Climate and geography- usually have an effect on the total product offering: the product, tangible elements, aminly packaging and the argument features.
Product characteristic * Produt constituents-marketer must mnake sure the products do not contain ingrediants that might be in violation of legal requirements or religious or social customs. * Branding- term brand refers to a name, term, symbol, sign or design used by a firm to differenciate from competing firms or products. * Packaging-serves three main functions protection, promotion and user convieneince. * Appearance- adaption in product styling, colour, size and

You May Also Find These Documents Helpful

  • Good Essays

    MKT09909 Brand Management Topic 1 Introducing Brands and Brand Management What is a Brand? Definition: For the American Marketing Association (AMA, 2014), a brand is a: “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” These different components of a brand that identify and differentiate it are brand elements.…

    • 458 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Operational Definition

    • 400 Words
    • 2 Pages

    Branding: is the name or symbol that recognizes one producer of goods and services from others. A brand can identify one product of a company or a group of products or even it can recognize all the products of this seller.…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Perceptual Mapping

    • 1542 Words
    • 7 Pages

    Branding; is defined by Charles W. Lamb, co-author of Marketing: sixth edition; as a name, term, symbol, design, or combination thereof that identifies a seller’s product or service and differentiates them from competitors’ products. Perhaps, the successful of many businesses has been attributed to the positioning of a product or service associated to a brand that consumers would easily grasp and differentiate from other products within a category.…

    • 1542 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand- a name, term, design, symbol, or other feature that identifies one marketer's product as distinct from those of other marketers…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Sustar, B. & Sustar. R. (2005). Managing marketing standardization in a global context. Journal of American Academy of Business: Cambridge, 7(1), 302. Retrieved October 10, 2005, from ProQuest database.…

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    To adjust and adapt a marketing program to foreign markets, marketers must be able to effectively interpret the influence and impact of each of the uncontrollable environmental elements on the marketing plan for each foreign market in which they hope to do business. Task of cultural is most difficult…

    • 4961 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness. Michael Porter was born in Ann Arbor, Michigan.…

    • 2070 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    countries, the range of mobile phones available in the Iran market is similar to that in global…

    • 4512 Words
    • 19 Pages
    Best Essays
  • Better Essays

    BATA MIS 442

    • 2656 Words
    • 18 Pages

    Brand is a distinguishing mark, symbol or design that distinguishes a seller’s goods from its competitors. A Brand Name owned & sponsored by a producer or manufacturer having wide territorial distribution.…

    • 2656 Words
    • 18 Pages
    Better Essays
  • Powerful Essays

    Intellectual Property Notes

    • 2374 Words
    • 10 Pages

    Brand is a name, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.…

    • 2374 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Kelloggs Case Study

    • 2340 Words
    • 10 Pages

    GLOSSARY Branding: process of managing brands by using the position of the brand to communicate a series of values to consumers. Product positioning: emphasising the attributes and qualities of one brand against the qualities and attributes of its competitors. Market share: proportion of total sales of products by value,…

    • 2340 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Ace Hardware Analysis

    • 1836 Words
    • 8 Pages

    Most people especially in big cities would like to have a nice place to buy things for their home. They actually need one stop shopping place for their home. Just like a hyper mall which is provide them as a place called one stop shopping for their needs.…

    • 1836 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    In global marketing it is convenient to classify the entry barriers according to their origin. Although gradually less important because of dramatic improvements in technology, transportation costs sometimes force new investment in manufacturing to be close to the market. Proximity of supplies and service still matters when transportation costs are high. Tariff barriers are obvious obstacles to entry into the country. Less visible non-tariff barriers for example slow custom procedures, special product tests for imports and bureaucratic inertia in processing import licenses can also make entry difficult. Government regulations of business, domestic as well as foreign, constitute another set of market barriers, sometimes creating local monopolies. A special subset of these barriers is regulations directly intended to protect domestic business against foreign competitors.…

    • 6756 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.…

    • 1321 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Technology can also make a difference if the product is going to be successful on a new market or not. Measurement systems vary between countries and often components need to be modified to adhere to local standards, which can also include the size of the product. Environmental differences are probably more logic; selling ski jackets in warm countries is not likely to be profitable. Some products may malfunction, when they are exposed to extreme heat or cold. Religion or special norms and values can also make a product fail.…

    • 1228 Words
    • 5 Pages
    Powerful Essays

Related Topics