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Project Report On

“Competitor Analysis & Market Analysis for Samsung Electronics” With Special References to Pune

Under The Guidance Of Dr. Shanthi Venkatesh
Submitted To SRM University, Chennai Submitted By Kishor Kumar Jaiswal Reg NO - 35080248

DECLARATION

I hereby declare that this project report titled “Competitor Analysis & Market Analysis for Samsung Electronics” is executed as per the course requirement for the post graduate program in management for final year project. It has not been submitted by me or any other person to any other university or institution for degree or diploma. It’s my own work done in SAMSUNG ELECTRONICS PVT Ltd, Pune.

Place: Date: Kishor Kumar Jaiswal
MBA (Marketing & HR) Reg NO - 35080248 SRM University, Chennai

(2008-2010)

ACKNOWLEDGEMENT
I have made an honest and dedicated attempt to make the research material as authentic as I could do and I earnestly hope that it provides useful information and knowledge to any person referring it. During this small time frame of two months, in which the project reached its completion, there were a few people whom I would like to make a mention who helped me to complete this project successfully. I thank to my internal guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project, without their co-operation it would not be possible to research a few places, which I did, within the stipulated time frame. I would like to give special thanks to Dean of SRM, Dr. Jayshree Suresh who give me the great opportunity to learn and enhance my skill in SRM. Kishor Kumar Jaiswal MBA (Marketing & HR) Reg NO - 35080248 SRM University, Chennai (2008-2010)

Bonafide - Certificate

This is certify that Mr. Kishor Kumar Jaiswal, Roll No – 35080248, MBA (Marketing and HR) has completed his Training on “Competitor Analysis & Market Analysis for Samsung Electronics” under my guidance during month March 2010 - May 2010 to fulfillment of MBA Degree of SRM School of Management, Chennai.

Dr. Shanthi Venkatesh (Internal Project Guide)

(External Project Guide)

PREFACE
I took my training at SAMSUNG ELECTRONICS LTD, Pune. During the training, I got knowledge about Samsung Products and overview of the Consumer Durable Market in Pune . It was a great exposure to get the overview of professional set-up and to face the market, that was really a great experience. All Training period was a great learning experience for me. Working with SAMSUNG ELECTRONICS LTD., has been a pleasure.

I take this opportunity to present this project report and sincerely hope that it will be as much knowledge enhancing to the readers to use during the fieldwork and the compilation of any project report.

INDEX

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

About SAMSUNG………………………………………………….…………….……..1 Indian Electronics Market…………………………………………………………11 Samsung India Ltd…………………………………………………………………….12 Samsung Products…………………………………………………………………….14 Objectives of the Product………………………………………………………….38 Scope of the Study…………………………………………………………………….40 Limitation of the Study………………………………………………………………41 Indian Market Facts……………………………………………………………………42 Data Analysis and Interpretation………………………………………………44 Findings…………………………………………………………………………..…………58 Suggestions and Recommendations………………………………….……..60 Conclusion………………………………………………………………………………….61 List of Dealers…………………………………………………………………….………62 Annexure Questionnaire…………………………………………………………….64 Bibliography………………………………………………………………..…….……….66

ABOUT SAMSUNG
The Samsung Group, Lee Kun Hee (Chairman and CEO) is a multinational conglomerate corporation headquartered in Samsung Town,...
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