Product Anaylasis

Topics: Cheez-It, Cheese, Snack food Pages: 3 (551 words) Published: April 8, 2013
Evan Hutsell & Jamison Buck
MKTG 3832 – Anselmi
April 1st, 2013
Concept Illustration: Product Analysis

Cheez-It vs. Cheese Nips

0 Cheez- It
1 Kellogg Company
2 Baby Swiss, White Cheddar, Parmesan & Garlic, Cheddar Jack, Pepper Jack, Italian Four Cheese, Colby, Reduced Fat, Snack Mix (Double Cheese), Hot & Spicy, Mozzarella, Provolone, Duoz Sharp Cheddar & Parmesan, Duoz Smoked Cheddar & Monterey Jack, Scrabble Junior, Cheez-It Big and Cheez-It Gripz 3 1.0 by 0.95 inch(Cracker)

4 Boxes and Individual Bags
5 Red Box or Bag with Cheez-It displayed in white on the center of the package at the top. A picture of the specific flavor or mix is also on the package 6 The graphic displayed on the package corresponds to the type produce found inside 7 Baked Snack Crackers, Flavor

8 The box was produced so that you can reseal the product, the bag does not have a reseal feature

- K-Mart
9 $3.69/box
10 Unmarked Aisle that consisted of Soda, Wine, Crackers, Cookies, Chips, Nuts and other various snacks 11 Towards the end, between the wine and cookies
12 2nd, 3rd, 4th and 5th Shelves
13 Left half of the shelf, next to Cheese Nips
14 14 Facings
- Harris Teeter
0 $3.75 and $0.27/oz.
1 2/$6.00 or $3.00/box for Harris Teeter VIC Card Holders 2 Aisle 6: Baby Food, Crackers, Cookies, School Supplies, Light Bulbs 3 First items on right side toward the stores entrance
4 2nd, 3rd, 4th and 5th Shelves
5 Right Half of Shelf
6 33 Facings

Cheese Nips
0 Cheese Nips
1 Nabisco (Kraft Foods)
2 Cheddar, Reduced-Fat Cheddar and Four Cheese, SpongeBob SquarePants, Dora the Explorer, and Catdog and Cheese Nips Thin Crisps 100 Calorie Packs 3 Box or Individual Bags
4 Orange Box with an explosion of cheese nips on it and in the middle is “Cheese Nips” in red coloring 5 Cheese Nip Explosion
6 Baked Snack Crackers, Flavor
7 Has the same features as the...
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