pricinples of management

Planning for Business Operations
(Part 2)
(Week 5)

20-Jul-14

BE2601 Instructors:
Kumaran Rajaram (Course Coordinator), Adeline Tay, Lam Chow Loon and Alan Goh
S1 AY2014-15

Prepared by Dr. Kumaran Rajaram

20-Jul-14

Seminar Outline for Week 5
Course Format

Title

Remarks

Interactive Seminar &
Discussion

Planning for Business
Operations

Continuation from
Week 4 (60 mins.)

Case Studies/
Group Activities

• Different ways to compete in soft drink Business
• How Samsung became a global Technology Leader

J&G: p.259-60
(45 mins.)
J&G: p.269-70
(45 mins.)

Video clip

Understanding Toyota’s
Success

4:31 mins.

Problem-Based Group
Activity
[Supplementary – If
Time Permits]

Survival

Handout
(50 mins)

Quiz (Class Discussion) Critical Thinking Questions
BE 2601: Kumaran Rajaram (Course Coordinator), Adeline Tay, Lam Chow Loon and Alan Goh S1 AY2014-15

2

Prepared by Dr. Kumaran Rajaram

20-Jul-14

Recap… Last Lesson..
2.
Benefits and pitfalls of Planning

1. Planning

5. Strategic
Goals

4. Strategic
Planning
7. Hierarchy of goals and plans

8. Goal Alignment

3. Decision Making Steps
& Formal Planning Steps

6. Tactical and
Operational Planning
9. Balanced Score Card

10. Strategic Management & its
Processes

BE 2601: Kumaran Rajaram (Course Coordinator), Adeline Tay, Lam Chow Loon and Alan Goh S1 AY2014-15

11. SWOT Analysis

3

Prepared by Dr. Kumaran Rajaram

20-Jul-14

Link between last and this week’s lesson

Planning for Business Operations
(Part I)

(Week 4)

Planning for Business Operations
(Part II)

(Week 5)

BE 2601: Kumaran Rajaram (Course Coordinator), Adeline Tay, Lam Chow Loon and Alan Goh S1 AY2014-15

4

Prepared by Dr. Kumaran Rajaram

20-Jul-14

Key concepts



Strategic planning process
 Corporate
 BCG



strategies

Matrix

Strategic control

BE 2601: Kumaran Rajaram (Course Coordinator),