Pricing Strategies of Daffodil

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  • Topic: Private university, Private universities in Bangladesh, United International University
  • Pages : 15 (4032 words )
  • Download(s) : 28
  • Published : May 13, 2013
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CHAPTER 1
INTRODUCTION
Given that no business can make a sale without first setting a price, the importance of price is self-evident. However, the process of setting an adequate price is not an exact science.  Several issues should be taken into consideration prior to a business determining a price for its products and services. Pricing is a key determinant in the decision making process customers use to purchase a product or service. It is important to establish how much the target market will pay for the product or service. The fastest and most effective way for a company to realize its maximum profit is to get its pricing rights. The right price can boost profit faster than increasing volume will the wrong price can shrink it just as quickly without realizing it. AN OVERVIEW OF DAFFODIL UNIVERSITY:

Daffodil International University (DIU) is recognized in independent government assessments as one of top graded universities in Bangladesh. The university has been founded by Daffodil Group with the approval of the Ministry of Education under the Private University Act of 1992 and its amendment in 1998 and Daffodil International University came into being on 24th January 2002, the University today combines impressive modern facilities and a dynamic approach to teaching and research with its proud heritage of service and achievement. To be among the very best in Bangladesh which is the most challenging goal, has been set for the university. This has done so because it is only through working it can achieve the very highest level of standards in curriculum, teaching, faculties and other activities that can realize the full potential of the academic community that is Daffodil International University. The vision reflects the service to the society. The mission is to pursue research, learning and teaching of international distinction for the benefit of the nation. Features of the setup vision and mission are striving for excellence, integrity and innovation in every aspect of activity; a strong collaborative approach; open and effective communications and an inclusive culture based on dignity, courtesy and respect. The Bachelor of Business Administration (BBA) Program, conducted by the Faculty of Business & Economics prepares students for management career in business, industry, teaching, government and non-government organizations. The goal of the program is to meet the current and emerging needs of business enterprises and society by providing the nation with competent and skilled managers who will be able to meet the challenging needs of the business environment today and in future. Commenced from spring 2002, the Bachelor of Business Administration (BBA) degree is of 126 credit hours of four-year full time program including internship program. It is designed to prepare students for managerial and administrative career in corporate, nonprofit and other sectors and to provide professional training with specialization in Accounting, Finance, Marketing, Management Information System, and Human Resource Management. The BBA curriculum is the combination of courses in different areas of business, economics and computer. . BBA Course Curriculum

The basic credit requirements for a student pursuing a BBA degree are given in the following. | Categories of Courses| No. of Courses| Credits|
1.| Core Courses| 25| 75|
2.| GED Courses| 05| 15|
3.| Open Elective/ Major Elective Courses| 04| 12|
4.| Major Courses| 07| 21|
5.| Internship| | 03|
| Total| 41| 126|

A student will be allowed to start Internship only after completing 40 courses (120 credits) including all core and GED courses in case of a single major, and 42 courses (126 credits) including all core and GED courses in case of a double major.

Chapter 2
MACROENVIROMENTAL FACTORS OF DIU
2.1. Legal Factor:
DIU has to abide by all the relevant rules and regulations set by the government and other legal authorities like all other...
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