I. Introduction to modern technology of public relations.
1. Why do people make different relations in the society?
People have different: needs, wants, goals, expectations and to satisfy all of them (social, emotional, power, love) to fulfill this those needs people make relations with individuals, organizations, social groups, government organizations, charitable organizations, government bodies.
Usually people involved in following relationships:
➢ Interpersonal relationships; between two people
➢ Human relationships; overall relations among groups of people ➢ Labor relationships; relationships between management and labors and labor unions ➢ International relations; relations among nations
➢ Public relations; relations between organizations and relative society
2. Different definitions of PR.
➢ British institute of PR:
Establishing and maintaining mutual understanding between organization and related societies.
➢ According to Scott M Cutlip and others:
PR are programmed efforts to influence public opinion by means of favorable relations and responsible actions based on mutually satisfying communication.
➢ According to Harwood L Chilot founder of “Public Opinion Quaterly”: The basic of PR are to help the organization to adapt to the environment in which the organization works or in other words PR helps individual and corporation behavior to adjust to social interests.
➢ Dr. Rex Harlow 472:
It is a special management function that helps establish and maintain close communications mutual understanding and cooperation between the organization and related society. PR provide information to management about public feelings and moods and helps management to react very clearly to those feelings and moods.
3. Why do we study PR?
PR study individuals and different social group’s interests. PR does everything possible to adapt the...