Positioning

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  • Topic: Honda, Honda Civic, Honda City
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  • Published : April 23, 2013
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MARKETING PROJECT

ON

HONDA SIEL CARS INDIA LTD.
(HSCI)

Submitted by:

AKASH CHAUDHARY (12DM013)
ASHISH SHAH (12DM038)
DHRUV NIGAM (12DM049)
GAURAV MUTEJA (12DM052)
ISHAAN SHARMA (12DM056)
KANWAR YUDHABHEY SINGH (12DM063)

Under the guidance of:
Prof. Dhruva Chak

About the Company

Honda Siel Cars India Ltd., (HSCI) is a leading manufacturer of premium cars in India which was established with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd., Japan.

HSCI was incorporated in 1995 as a joint venture between Honda Motor Co. Ltd., Japan and the Siddharth Shriram Group. 

Recently in August 2012 the Siddharth Shriram-led Usha International Ltd (UIL), sold its entire 3.16% stake in Honda Siel Cars India Ltd., (HSCI)

Honda Siel Cars India Ltd., (HSCI) will be a 100% subsidiary of Honda Motor Co. Ltd. The process of changing the company’s name and other formalities will be completed over the next few months.

Honda Motor Co. Ltd., Japan:

Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda was founded in 1948 by Soichiro Honda and Takeo Fujisawa. The company started off by developing an automated process to produce piston rings. Today the company’s products include: automobiles, motorcycles, scooters, electrical generators, water pumps, robotics, aircraft, and all terrain vehicles.

Vision: Respect for the individual. The Three Joys.

"Respect for the Individual" reflects the company’s desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do the best in every situation.

Based on this, "The Three Joys" vision of the company came into existence. Honda believes that the joy of producing is a joy known only to the engineer. When that product is of superior quality, the society welcomes it and the joy of that engineer cannot be surpassed.

The second joy belongs to the person who sells the product. Honda is a manufacturing company. When the product is of high quality, its performance is superior and its price is reasonable.

The third joy belongs to the person who buys the product. It is the fairest determiner of the products value. It is neither the manufacturer nor the dealer that best knows the value of the product and passes final judgment on it. Rather, it is the consumer who purchases the product in his daily life. There is happiness in thinking, "Oh, I’m so glad I bought this." This joy is the garland that is placed upon the products value.

Mission (Company Principle):

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, at a reasonable price for worldwide customer satisfaction. The company’s mission is to fortify its position in the global market by focussing on quality and cost efficiency.

Honda Siel Cars India Ltd.’s Product Range:

The company’s product range include Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility. The CR-V is imported from Japan as a Completely Built Unit. Honda’s models are strongly associated with advanced design and technology, apart from the established qualities of durability, reliability and fuel-efficiency.

Honda City:

Launched in 1998 in the Indian automobile market, Honda City has achieved milestone sales with 50,000 units sold just in one year of its launch. It has been a prestigious brand in India and has also been awarded as...
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