Effects of media in social/political life
--Free: Social media/internet
--Paid media TV ads, high budget for these
--Spin: A way for political figures to make themselves look better for the public. --Types of Advertising
--Positive: Why I’m great; support me
--Contrast: I’m good; other person isn’t
--Negative advertising: Why the other person is horrible.
--Inoculation advertisement: Pre-apology, oops forgive me ad --Sound bites: brief descriptions/comments, usually used to be dramatic --Gov’t regulation of the media: Owners limits, fairness doctrine, equal access (in effect), equal time (in effect) --Sample: Subset of people that you actually ask
--Population: Everyone’s opinion you seek to know
--Public opinion: measured preferences of people’s thoughts about an issue --Sampling error (Understand/interpret): margin or error that accounts for people who misrepresent their beliefs on an issue --Micro-targeting: allows campaigns to tailor their messages to various groups very carefully. --Liberals (L H) Libertarians (L L) Conservatives (H L) Populists (H...