PK Electrics was established in 1987 in Ningbo, Zhejiang province, china. Over the years it has grown from a local supplier producing a limited range of electrical supplies including: cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. Over the last four years the organization has embarked on its first consumer based marketing campaigns, involving the use of consumer advertising and promotion and the collection of consumer and trade feedback. PK's products are selectively distributed using specialist electrical retailers, department stores and more recently DIY outlets. Over the years the organization has developed a good reputation for quality and customer service
The information on this report by some of the many kinds of books and magazines. However, most of the information received research the Internet, and asked the students, teachers and experts.
3. Reasons of market entry
In the past it was unusual for companies to consider international trade if their home market was large, growing and presenting endless opportunities. The home market is after all much safer; there are no new languages to learn, no foreign currencies to deal in, no political uncertainties to contend with and no pressures to adapt...