Preview

PIXIM case study

Satisfactory Essays
Open Document
Open Document
587 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
PIXIM case study
Dongmin Yu

13/02/13

EE30147

PIXIM CASE STUDY Summary of case study
Pixim, a company making semiconductors for digital imaging devices, was founded in 1999. The core technology of the company was Digital Pixel System platform (DPS). At that time, there were two popular digital imaging sensors: chargecoupled devices (CCDs) and active pixel sensors (APS). After improving design the data converted immediately in digital form from at time of capture. The DPS system had a widely dynamic range, sensitivity and colour fidelity compared with
CCDs and thus image resulted to be more clearly, but it also preformed poor in resolution aspect
In the first eighteen months, the company found its CEO and its two partner companies. These partners helped to find potential customers. Then after assessing the company, the company grouped four possible markets-digital still cameras, digital video cameras, security cameras and devices like cell phone. The targets of the company were: first market with gross margins of at least 50 per cent, developing higher resolutions

You May Also Find These Documents Helpful

  • Powerful Essays

    Nt1310 Unit 3 Encodeers

    • 4602 Words
    • 19 Pages

    Starting in the late 70s to the early 80s, several types of video production equipment- such as time base correctors (TBC) and digital video effects (DVE) units (two of the latter being the Ampex ADO, and the NEC DVE)- were introduced that operated by taking a standard analog video input and digitizing it internally. This made it easier to either correct or enhance the video signal, as in the case of a TBC, or to manipulate and add effects…

    • 4602 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Customer base- establishing a customer base and targeting groups to buy into our product that we are offering.…

    • 1793 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Chronic Tacos is a fast food Mexican restaurant which born in 2002, New Port Beach, California.…

    • 2507 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    In this chapter there will be examples of cameras and equipment that try to meet that…

    • 714 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Vermont Teddy Bear Case

    • 3668 Words
    • 15 Pages

    In this element, the company mentions who are its customers or potential customers. What will it do to serve them and how will its customers find this company different from the other companies or competitors who provide similar products in the market.…

    • 3668 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    The Human Eye in Space

    • 1025 Words
    • 5 Pages

    Human visual hardware is a result of a billion years of evolution within the earths atmosphere where light is scattered by molecules of air, moisture, particular matter etc. However as we ascend into our atmosphere with decrease density, light distribution is changed resulting in our visual hardware receiving visual data in different format. Some Aspects to Consider: 1. Visual acuity is the degree to which the details and contours of objects are perceived. Visual acuity is usually defined in terms of minimum separable.…

    • 1025 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Kodak Strategy

    • 1133 Words
    • 5 Pages

    Eastman Kodak Company is the world 's foremost multinational corporation that produces imaging and photographic materials and equipment. Its products includes photographic films, photo printing, film cameras, digital picture frames, instant cameras, image sensors motion picture, TV production, consumer inkjet printers, and ink cartridges. Kodak also provides home service for other devices, such as printers, microfilmed machines, microfiche machines, and photocopiers. At present it concentrates on two major markets: digital photography and digital printing.…

    • 1133 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Multimedia Systems

    • 5977 Words
    • 24 Pages

    Digital video comprises a series of orthogonal bitmap digital images displayed in rapid succession at a constant rate. In the context of video these images are called frames. We measure the rate at which frames are displayed in frames per second (FPS).…

    • 5977 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    ▪ Potential buyers whose needs the company aims to fulfill with its offerings, either consumers or businesses…

    • 4083 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Vbbdfbvdfxzcgfcxzfc

    • 862 Words
    • 4 Pages

    • Analyzes the territory/market’s potential and determines the value of existing and prospective customers value to the organization.…

    • 862 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Digital Cameras

    • 1018 Words
    • 5 Pages

    The transition of digital photography from the privilege of rich people to an ordinary home appliance has caused some problems. That is the reason a modern man has a set of questions concerning digital cameras, especially the what’s, why’s and where’s of digital cameras. Nobody wants to make a “miscalculation”! The basic problem in choosing a digital camera is a “guarantee” that the device you are purchasing will “grow old” in couple of…

    • 1018 Words
    • 5 Pages
    Good Essays
  • Good Essays

    and computer vision. In some applications, it is infeasible to install high-end cameras (e.g. cell…

    • 5772 Words
    • 26 Pages
    Good Essays
  • Good Essays

    10.10 Yosemite and is offered as a free update to licensed users. A number of user…

    • 487 Words
    • 2 Pages
    Good Essays
  • Good Essays

    OmniVision OV8825

    • 717 Words
    • 7 Pages

    OV8825 8-megapixel product brief lead free available in a lead-free package High Performance 8-Megapixel Camera With Advanced OmniBSI+ Pixel Architecture for Superior Image Quality With Low-Cost Structure The 1/3.2-inch OV8825 is an 8-megapixel CameraChip™ sensor built on OmniVision's advanced OmniBSI+™ pixel architecture, providing many significant improvements over the previous OmniBSI™ generation, including a 60 percent increase in full-well capacity, a 10 percent increase in quantum efficiency and a 10 percent improvement in low-light sensitivity. OmniBSI+ pixel architecture enables the OV8825 to dramatically improve image and video capture in both bright and low-light conditions, making it a highly attractive solution for next generation for smartphones and tablets.…

    • 717 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Dpcm

    • 1453 Words
    • 6 Pages

    Granular noise: random noise in flat areas of the picture Edge busyness: jittery appearance of edges (for video) Slope overload: blur of high-contrast edges, Moire patterns in periodic structures.…

    • 1453 Words
    • 6 Pages
    Good Essays